The Power of Habit: Why We Do What We Do in Life and Business

The Power of Habit: Why We Do What We Do in Life and Business

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figu...

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Title:The Power of Habit: Why We Do What We Do in Life and Business
Author:Charles Duhigg
Rating:
ISBN:1400069289
Edition Language:English
Format Type:Hardcover
Number of Pages:286 pages

The Power of Habit: Why We Do What We Do in Life and Business Reviews

  • Trevor
    Mar 29, 2012
    I need to start with the obvious – this guy is one of those writers. One of those writers that make you want to track him down and hurt him. And not just him, maybe even his pets too. He assumes you are as thick as dog-shit and that you won’t get what it is he is talking about unless he ma...
  • K
    Apr 02, 2012
    Read this because of fascinating NYT magazine excerpt on how Target tracks our buying habits. The rest of the book is not as compelling -- anecdotes sometimes don't support particular arguments he's attempting to illustrate (the Hey-Ya examples being the most egregious), and his section on how socia...
  • Rhianna
    May 09, 2012
    This may be a crappy review since its going up via iPhone. Sorry. First caveat: I work in research. A big part of my job is creating these habit loops and seeing if they can be altered or enhanced via medication. Second caveat: I'm a nerd and love journal articles, scientific writing, and technical...
  • Riku Sayuj
    Jun 18, 2012
    Nothing Succeeds Like Success: A Case StudyHey. Have you heard of Thomas Baker? How about Carol Wright? Chris Cameron? Vineet Shaw? Let us discuss Baker.Thomas Baker was an average joe, but not without ambitions. A few years ago, acting on a tip, Tom, a competitive enough guy, decided to take his li...
  • sleeps9hours
    Jun 29, 2012
    I just read Kelly McGonigal's "The Willpower Instinct", so I can't help but compare the two.Duhigg is an investigative reporter for the NY Times, while McGonigal is a research psychologist, and the differences come across in the writing. McGonigal has a much better grasp on the research and how to a...
  • Johnny
    Jul 23, 2012
    Judging from the prologue of The Power of Habit: Why We Do What We Do in Life and Business, the first thing necessary in modifying one’s behavior is to note the actual components of that behavior. The author cites a visit with a military officer in charge of normalizing a village (Kufa) in Iraq...
  • Robert Chapman
    Sep 14, 2012
    This is great book, and you need to read it. How is that for a definitive opening line? The reason it’s such a good book is because it uses research to explain how habits are formed and changed. Everyone knows someone who was out of shape, or was a smoker, and then in what appeared as if almost...
  • Arda
    Jan 28, 2013
    Enjoyable. The book presents a framework of understanding how habits work, and serves as a guide to show how to change habits. “Once you choose who you want to be, believe you want to change, and it becomes real.” “Visualize the kind of person you would like to become, focus on one h...
  • Chad Warner
    Mar 17, 2013
    This long-winded book explains how habits form in individuals, organizations, and social groups. Despite the intriguing premise, the verbose anecdotes left me screaming, “I get the point already!” A better book (or article) would have resulted from taking the appendix (a short, practical g...
  • Nandakishore Varma
    Feb 05, 2016
    I remember reading a story by the famous Malayalam writer Padmarajan called Oru Sameepakala Durantham ("A Tragedy of Recent Times"). It tells of a housing colony in Kerala, bitten by the exercise bug in the early eighties. Someone gets up before sunrise and starts jogging. Soon, he is joined by more...