Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, eve Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? ...

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Title:Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author:Dan Ariely
Rating:
Genres:Nonfiction
ISBN:Predictably Irrational: The Hidden Forces that Shape Our Decisions
ISBN
Edition Language:English
Format Type:Hardcover
Number of Pages:400 pages pages

Predictably Irrational: The Hidden Forces That Shape Our Decisions Reviews

  • K
    Jun 11, 2011

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...

    Here are just a few tidbit's I've learned: -If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone els...

    Predictably Irrational is an entertaining and enlightening read. The most important lesson I learned from Ariely is the high cost of free. The biggest example is "free shipping." Companies only offer you free shipping to convince you to spend at least the minimum amount to get it. So...

    reads like an extended, slightly dumbed down USA today article. ...

    It's only about the middle of the year, but I think Dan Ariely's Predictably Irrational is a shoe-in for my favorite non-fiction book of 2008. When I was studying psychology one of my favorite topics was judgment and decision-making, which dealt in large part with the kinks in the huma...

    While there is nothing truly new in this book, it is written very clearly and concisely. Unlike some other books of this genre, this book does not ramble on and on about irrelevant subject. The author makes this book a very interesting read. ...

    Whether you are into behavioral economics or not, whether there are better books than "Predictably Irrational" out there or not, it is still a must read I feel. For one, it is less economics and more behavioral psychology (this would be considered good or bad depending on your expect...

    If the brain is predictably irrational, then the books which warn us we aren?t the rational creatures we hope are also predictable. I don?t think there was a single circumstance in Ariely?s book I wasn?t already aware of from one experiment or another, one summary or another. T...

    There?s a generalization that people make that really gets me. It?s the idea that people naturally prefer or practice competition over collaboration or cooperation. Usually this is said as a way to dismiss addressing inequalities in America and to explain why capitalism is the only...

    Another book that looks at human behavior, and how we don't behave logically even when we are sure we do. This follows the same well-worn path of Sway, Freakonomics, and Blink, and after having read those, there wasn't a lot new here. Yes, humans see credit differently than cash. Arie...

    A thought-provoking book on behavioral economics. Why do we make the choices that we do? What is our motivation? Why are seemingly irrational choices made over and over? The author's natural, readable style allows the laymen easy access to his academic research and the conclusions he d...

    As you can tell from the title, this book gives us a needed reality check when it comes to our belief that we are making rational decisions. Ariely writes engagingly and informatively about the various unwitting errors we make, from finding an option more attractive simply because of i...

  • David
    Mar 14, 2010

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...

    Here are just a few tidbit's I've learned: -If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone els...

    Predictably Irrational is an entertaining and enlightening read. The most important lesson I learned from Ariely is the high cost of free. The biggest example is "free shipping." Companies only offer you free shipping to convince you to spend at least the minimum amount to get it. So...

    reads like an extended, slightly dumbed down USA today article. ...

    It's only about the middle of the year, but I think Dan Ariely's Predictably Irrational is a shoe-in for my favorite non-fiction book of 2008. When I was studying psychology one of my favorite topics was judgment and decision-making, which dealt in large part with the kinks in the huma...

    While there is nothing truly new in this book, it is written very clearly and concisely. Unlike some other books of this genre, this book does not ramble on and on about irrelevant subject. The author makes this book a very interesting read. ...

  • David
    Mar 19, 2008

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

  • Trevor
    Oct 09, 2008

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

  • Yulia
    Feb 29, 2008

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...

    Here are just a few tidbit's I've learned: -If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone els...

    Predictably Irrational is an entertaining and enlightening read. The most important lesson I learned from Ariely is the high cost of free. The biggest example is "free shipping." Companies only offer you free shipping to convince you to spend at least the minimum amount to get it. So...

    reads like an extended, slightly dumbed down USA today article. ...

    It's only about the middle of the year, but I think Dan Ariely's Predictably Irrational is a shoe-in for my favorite non-fiction book of 2008. When I was studying psychology one of my favorite topics was judgment and decision-making, which dealt in large part with the kinks in the huma...

    While there is nothing truly new in this book, it is written very clearly and concisely. Unlike some other books of this genre, this book does not ramble on and on about irrelevant subject. The author makes this book a very interesting read. ...

    Whether you are into behavioral economics or not, whether there are better books than "Predictably Irrational" out there or not, it is still a must read I feel. For one, it is less economics and more behavioral psychology (this would be considered good or bad depending on your expect...

    If the brain is predictably irrational, then the books which warn us we aren?t the rational creatures we hope are also predictable. I don?t think there was a single circumstance in Ariely?s book I wasn?t already aware of from one experiment or another, one summary or another. T...

    There?s a generalization that people make that really gets me. It?s the idea that people naturally prefer or practice competition over collaboration or cooperation. Usually this is said as a way to dismiss addressing inequalities in America and to explain why capitalism is the only...

    Another book that looks at human behavior, and how we don't behave logically even when we are sure we do. This follows the same well-worn path of Sway, Freakonomics, and Blink, and after having read those, there wasn't a lot new here. Yes, humans see credit differently than cash. Arie...

    A thought-provoking book on behavioral economics. Why do we make the choices that we do? What is our motivation? Why are seemingly irrational choices made over and over? The author's natural, readable style allows the laymen easy access to his academic research and the conclusions he d...

    As you can tell from the title, this book gives us a needed reality check when it comes to our belief that we are making rational decisions. Ariely writes engagingly and informatively about the various unwitting errors we make, from finding an option more attractive simply because of i...

    Besides being a prolific researcher, Ariely is a very lucid writer and he's good at explaining the logic behind his study designs and the broader implications of their results. I just find it amusing that MIT classifies him as a behavioral economist when in any other university he'd be...

  • Nikki
    Dec 27, 2016

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...

    Here are just a few tidbit's I've learned: -If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone els...

    Predictably Irrational is an entertaining and enlightening read. The most important lesson I learned from Ariely is the high cost of free. The biggest example is "free shipping." Companies only offer you free shipping to convince you to spend at least the minimum amount to get it. So...

    reads like an extended, slightly dumbed down USA today article. ...

    It's only about the middle of the year, but I think Dan Ariely's Predictably Irrational is a shoe-in for my favorite non-fiction book of 2008. When I was studying psychology one of my favorite topics was judgment and decision-making, which dealt in large part with the kinks in the huma...

    While there is nothing truly new in this book, it is written very clearly and concisely. Unlike some other books of this genre, this book does not ramble on and on about irrelevant subject. The author makes this book a very interesting read. ...

    Whether you are into behavioral economics or not, whether there are better books than "Predictably Irrational" out there or not, it is still a must read I feel. For one, it is less economics and more behavioral psychology (this would be considered good or bad depending on your expect...

    If the brain is predictably irrational, then the books which warn us we aren?t the rational creatures we hope are also predictable. I don?t think there was a single circumstance in Ariely?s book I wasn?t already aware of from one experiment or another, one summary or another. T...

  • Jackie "the Librarian"
    Nov 07, 2008

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...

    Here are just a few tidbit's I've learned: -If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone els...

    Predictably Irrational is an entertaining and enlightening read. The most important lesson I learned from Ariely is the high cost of free. The biggest example is "free shipping." Companies only offer you free shipping to convince you to spend at least the minimum amount to get it. So...

    reads like an extended, slightly dumbed down USA today article. ...

    It's only about the middle of the year, but I think Dan Ariely's Predictably Irrational is a shoe-in for my favorite non-fiction book of 2008. When I was studying psychology one of my favorite topics was judgment and decision-making, which dealt in large part with the kinks in the huma...

    While there is nothing truly new in this book, it is written very clearly and concisely. Unlike some other books of this genre, this book does not ramble on and on about irrelevant subject. The author makes this book a very interesting read. ...

    Whether you are into behavioral economics or not, whether there are better books than "Predictably Irrational" out there or not, it is still a must read I feel. For one, it is less economics and more behavioral psychology (this would be considered good or bad depending on your expect...

    If the brain is predictably irrational, then the books which warn us we aren?t the rational creatures we hope are also predictable. I don?t think there was a single circumstance in Ariely?s book I wasn?t already aware of from one experiment or another, one summary or another. T...

    There?s a generalization that people make that really gets me. It?s the idea that people naturally prefer or practice competition over collaboration or cooperation. Usually this is said as a way to dismiss addressing inequalities in America and to explain why capitalism is the only...

    Another book that looks at human behavior, and how we don't behave logically even when we are sure we do. This follows the same well-worn path of Sway, Freakonomics, and Blink, and after having read those, there wasn't a lot new here. Yes, humans see credit differently than cash. Arie...

  • Alison
    Mar 22, 2009

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...

    Here are just a few tidbit's I've learned: -If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone els...

    Predictably Irrational is an entertaining and enlightening read. The most important lesson I learned from Ariely is the high cost of free. The biggest example is "free shipping." Companies only offer you free shipping to convince you to spend at least the minimum amount to get it. So...

    reads like an extended, slightly dumbed down USA today article. ...

  • Laura
    Jan 24, 2012

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...

    Here are just a few tidbit's I've learned: -If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone els...

    Predictably Irrational is an entertaining and enlightening read. The most important lesson I learned from Ariely is the high cost of free. The biggest example is "free shipping." Companies only offer you free shipping to convince you to spend at least the minimum amount to get it. So...

    reads like an extended, slightly dumbed down USA today article. ...

    It's only about the middle of the year, but I think Dan Ariely's Predictably Irrational is a shoe-in for my favorite non-fiction book of 2008. When I was studying psychology one of my favorite topics was judgment and decision-making, which dealt in large part with the kinks in the huma...

    While there is nothing truly new in this book, it is written very clearly and concisely. Unlike some other books of this genre, this book does not ramble on and on about irrelevant subject. The author makes this book a very interesting read. ...

    Whether you are into behavioral economics or not, whether there are better books than "Predictably Irrational" out there or not, it is still a must read I feel. For one, it is less economics and more behavioral psychology (this would be considered good or bad depending on your expect...

    If the brain is predictably irrational, then the books which warn us we aren?t the rational creatures we hope are also predictable. I don?t think there was a single circumstance in Ariely?s book I wasn?t already aware of from one experiment or another, one summary or another. T...

    There?s a generalization that people make that really gets me. It?s the idea that people naturally prefer or practice competition over collaboration or cooperation. Usually this is said as a way to dismiss addressing inequalities in America and to explain why capitalism is the only...

  • Ahmad Sharabiani
    Aug 28, 2016

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

  • Kathrynn
    Nov 30, 2008

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...

  • Darin
    Apr 04, 2008

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

  • Ryan
    Mar 18, 2008

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

  • MattA
    Mar 25, 2008

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...

    Here are just a few tidbit's I've learned: -If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone els...

    Predictably Irrational is an entertaining and enlightening read. The most important lesson I learned from Ariely is the high cost of free. The biggest example is "free shipping." Companies only offer you free shipping to convince you to spend at least the minimum amount to get it. So...

    reads like an extended, slightly dumbed down USA today article. ...

    It's only about the middle of the year, but I think Dan Ariely's Predictably Irrational is a shoe-in for my favorite non-fiction book of 2008. When I was studying psychology one of my favorite topics was judgment and decision-making, which dealt in large part with the kinks in the huma...

    While there is nothing truly new in this book, it is written very clearly and concisely. Unlike some other books of this genre, this book does not ramble on and on about irrelevant subject. The author makes this book a very interesting read. ...

    Whether you are into behavioral economics or not, whether there are better books than "Predictably Irrational" out there or not, it is still a must read I feel. For one, it is less economics and more behavioral psychology (this would be considered good or bad depending on your expect...

    If the brain is predictably irrational, then the books which warn us we aren?t the rational creatures we hope are also predictable. I don?t think there was a single circumstance in Ariely?s book I wasn?t already aware of from one experiment or another, one summary or another. T...

    There?s a generalization that people make that really gets me. It?s the idea that people naturally prefer or practice competition over collaboration or cooperation. Usually this is said as a way to dismiss addressing inequalities in America and to explain why capitalism is the only...

    Another book that looks at human behavior, and how we don't behave logically even when we are sure we do. This follows the same well-worn path of Sway, Freakonomics, and Blink, and after having read those, there wasn't a lot new here. Yes, humans see credit differently than cash. Arie...

    A thought-provoking book on behavioral economics. Why do we make the choices that we do? What is our motivation? Why are seemingly irrational choices made over and over? The author's natural, readable style allows the laymen easy access to his academic research and the conclusions he d...

  • Better Eggs
    May 31, 2015

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

  • Mary
    Sep 20, 2008

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

  • Greg
    Jul 04, 2008

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...

    Here are just a few tidbit's I've learned: -If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone els...

  • Jamie
    Aug 01, 2008

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...

    Here are just a few tidbit's I've learned: -If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone els...

    Predictably Irrational is an entertaining and enlightening read. The most important lesson I learned from Ariely is the high cost of free. The biggest example is "free shipping." Companies only offer you free shipping to convince you to spend at least the minimum amount to get it. So...

    reads like an extended, slightly dumbed down USA today article. ...

    It's only about the middle of the year, but I think Dan Ariely's Predictably Irrational is a shoe-in for my favorite non-fiction book of 2008. When I was studying psychology one of my favorite topics was judgment and decision-making, which dealt in large part with the kinks in the huma...

  • Riku Sayuj
    Jul 14, 2011

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

  • Nyamka Ganni
    Feb 12, 2017

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...

    Here are just a few tidbit's I've learned: -If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone els...

    Predictably Irrational is an entertaining and enlightening read. The most important lesson I learned from Ariely is the high cost of free. The biggest example is "free shipping." Companies only offer you free shipping to convince you to spend at least the minimum amount to get it. So...

    reads like an extended, slightly dumbed down USA today article. ...

    It's only about the middle of the year, but I think Dan Ariely's Predictably Irrational is a shoe-in for my favorite non-fiction book of 2008. When I was studying psychology one of my favorite topics was judgment and decision-making, which dealt in large part with the kinks in the huma...

    While there is nothing truly new in this book, it is written very clearly and concisely. Unlike some other books of this genre, this book does not ramble on and on about irrelevant subject. The author makes this book a very interesting read. ...

    Whether you are into behavioral economics or not, whether there are better books than "Predictably Irrational" out there or not, it is still a must read I feel. For one, it is less economics and more behavioral psychology (this would be considered good or bad depending on your expect...

    If the brain is predictably irrational, then the books which warn us we aren?t the rational creatures we hope are also predictable. I don?t think there was a single circumstance in Ariely?s book I wasn?t already aware of from one experiment or another, one summary or another. T...

    There?s a generalization that people make that really gets me. It?s the idea that people naturally prefer or practice competition over collaboration or cooperation. Usually this is said as a way to dismiss addressing inequalities in America and to explain why capitalism is the only...

    Another book that looks at human behavior, and how we don't behave logically even when we are sure we do. This follows the same well-worn path of Sway, Freakonomics, and Blink, and after having read those, there wasn't a lot new here. Yes, humans see credit differently than cash. Arie...

    A thought-provoking book on behavioral economics. Why do we make the choices that we do? What is our motivation? Why are seemingly irrational choices made over and over? The author's natural, readable style allows the laymen easy access to his academic research and the conclusions he d...

    As you can tell from the title, this book gives us a needed reality check when it comes to our belief that we are making rational decisions. Ariely writes engagingly and informatively about the various unwitting errors we make, from finding an option more attractive simply because of i...

    Besides being a prolific researcher, Ariely is a very lucid writer and he's good at explaining the logic behind his study designs and the broader implications of their results. I just find it amusing that MIT classifies him as a behavioral economist when in any other university he'd be...

    Although none were new, still some were shocking! ...

    Dan Ariely... I think he's my favorite psychology writer! ...

  • carol.
    Nov 05, 2013

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

  • Ali Sattari
    Jun 16, 2017

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...

    Here are just a few tidbit's I've learned: -If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone els...

    Predictably Irrational is an entertaining and enlightening read. The most important lesson I learned from Ariely is the high cost of free. The biggest example is "free shipping." Companies only offer you free shipping to convince you to spend at least the minimum amount to get it. So...

    reads like an extended, slightly dumbed down USA today article. ...

    It's only about the middle of the year, but I think Dan Ariely's Predictably Irrational is a shoe-in for my favorite non-fiction book of 2008. When I was studying psychology one of my favorite topics was judgment and decision-making, which dealt in large part with the kinks in the huma...

    While there is nothing truly new in this book, it is written very clearly and concisely. Unlike some other books of this genre, this book does not ramble on and on about irrelevant subject. The author makes this book a very interesting read. ...

    Whether you are into behavioral economics or not, whether there are better books than "Predictably Irrational" out there or not, it is still a must read I feel. For one, it is less economics and more behavioral psychology (this would be considered good or bad depending on your expect...

    If the brain is predictably irrational, then the books which warn us we aren?t the rational creatures we hope are also predictable. I don?t think there was a single circumstance in Ariely?s book I wasn?t already aware of from one experiment or another, one summary or another. T...

    There?s a generalization that people make that really gets me. It?s the idea that people naturally prefer or practice competition over collaboration or cooperation. Usually this is said as a way to dismiss addressing inequalities in America and to explain why capitalism is the only...

    Another book that looks at human behavior, and how we don't behave logically even when we are sure we do. This follows the same well-worn path of Sway, Freakonomics, and Blink, and after having read those, there wasn't a lot new here. Yes, humans see credit differently than cash. Arie...

    A thought-provoking book on behavioral economics. Why do we make the choices that we do? What is our motivation? Why are seemingly irrational choices made over and over? The author's natural, readable style allows the laymen easy access to his academic research and the conclusions he d...

    As you can tell from the title, this book gives us a needed reality check when it comes to our belief that we are making rational decisions. Ariely writes engagingly and informatively about the various unwitting errors we make, from finding an option more attractive simply because of i...

    Besides being a prolific researcher, Ariely is a very lucid writer and he's good at explaining the logic behind his study designs and the broader implications of their results. I just find it amusing that MIT classifies him as a behavioral economist when in any other university he'd be...

    Although none were new, still some were shocking! ...

  • Verycleanteeth
    May 06, 2011

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

  • Salil Kanitkar
    Mar 18, 2017

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...

    Here are just a few tidbit's I've learned: -If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone els...

    Predictably Irrational is an entertaining and enlightening read. The most important lesson I learned from Ariely is the high cost of free. The biggest example is "free shipping." Companies only offer you free shipping to convince you to spend at least the minimum amount to get it. So...

    reads like an extended, slightly dumbed down USA today article. ...

    It's only about the middle of the year, but I think Dan Ariely's Predictably Irrational is a shoe-in for my favorite non-fiction book of 2008. When I was studying psychology one of my favorite topics was judgment and decision-making, which dealt in large part with the kinks in the huma...

    While there is nothing truly new in this book, it is written very clearly and concisely. Unlike some other books of this genre, this book does not ramble on and on about irrelevant subject. The author makes this book a very interesting read. ...

    Whether you are into behavioral economics or not, whether there are better books than "Predictably Irrational" out there or not, it is still a must read I feel. For one, it is less economics and more behavioral psychology (this would be considered good or bad depending on your expect...

  • Caroline
    Jun 05, 2012

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

  • Subrahmanyam Muramalla
    Feb 14, 2014

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...

    Here are just a few tidbit's I've learned: -If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone els...

    Predictably Irrational is an entertaining and enlightening read. The most important lesson I learned from Ariely is the high cost of free. The biggest example is "free shipping." Companies only offer you free shipping to convince you to spend at least the minimum amount to get it. So...

    reads like an extended, slightly dumbed down USA today article. ...

    It's only about the middle of the year, but I think Dan Ariely's Predictably Irrational is a shoe-in for my favorite non-fiction book of 2008. When I was studying psychology one of my favorite topics was judgment and decision-making, which dealt in large part with the kinks in the huma...

    While there is nothing truly new in this book, it is written very clearly and concisely. Unlike some other books of this genre, this book does not ramble on and on about irrelevant subject. The author makes this book a very interesting read. ...

    Whether you are into behavioral economics or not, whether there are better books than "Predictably Irrational" out there or not, it is still a must read I feel. For one, it is less economics and more behavioral psychology (this would be considered good or bad depending on your expect...

    If the brain is predictably irrational, then the books which warn us we aren?t the rational creatures we hope are also predictable. I don?t think there was a single circumstance in Ariely?s book I wasn?t already aware of from one experiment or another, one summary or another. T...

    There?s a generalization that people make that really gets me. It?s the idea that people naturally prefer or practice competition over collaboration or cooperation. Usually this is said as a way to dismiss addressing inequalities in America and to explain why capitalism is the only...

    Another book that looks at human behavior, and how we don't behave logically even when we are sure we do. This follows the same well-worn path of Sway, Freakonomics, and Blink, and after having read those, there wasn't a lot new here. Yes, humans see credit differently than cash. Arie...

    A thought-provoking book on behavioral economics. Why do we make the choices that we do? What is our motivation? Why are seemingly irrational choices made over and over? The author's natural, readable style allows the laymen easy access to his academic research and the conclusions he d...

    As you can tell from the title, this book gives us a needed reality check when it comes to our belief that we are making rational decisions. Ariely writes engagingly and informatively about the various unwitting errors we make, from finding an option more attractive simply because of i...

    Besides being a prolific researcher, Ariely is a very lucid writer and he's good at explaining the logic behind his study designs and the broader implications of their results. I just find it amusing that MIT classifies him as a behavioral economist when in any other university he'd be...

    Although none were new, still some were shocking! ...

    Dan Ariely... I think he's my favorite psychology writer! ...

    Short review Reading this book may not make us more rational in our behavior. The least it does is to help us identify our abilities and inabilities. In short our limitations in a given context. Gradually with the awareness of our limitations, we can be relatively more rational. Be a ...

  • LATOYA JOVENA
    May 07, 2015

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...

    Here are just a few tidbit's I've learned: -If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone els...

    Predictably Irrational is an entertaining and enlightening read. The most important lesson I learned from Ariely is the high cost of free. The biggest example is "free shipping." Companies only offer you free shipping to convince you to spend at least the minimum amount to get it. So...

  • Pouting Always
    Feb 12, 2017

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

  • Ashlie
    Jul 15, 2018

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

  • Farhana
    Jul 30, 2018

    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...

    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...

    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...

    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...

    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...

    Predictably irrational : The Hidden Forces That Shape Our Decisions, Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explai...

    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...

    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...

    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...

    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...

    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...

    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...

    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...

    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...

    Here are just a few tidbit's I've learned: -If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone els...

    Predictably Irrational is an entertaining and enlightening read. The most important lesson I learned from Ariely is the high cost of free. The biggest example is "free shipping." Companies only offer you free shipping to convince you to spend at least the minimum amount to get it. So...

    reads like an extended, slightly dumbed down USA today article. ...

    It's only about the middle of the year, but I think Dan Ariely's Predictably Irrational is a shoe-in for my favorite non-fiction book of 2008. When I was studying psychology one of my favorite topics was judgment and decision-making, which dealt in large part with the kinks in the huma...

    While there is nothing truly new in this book, it is written very clearly and concisely. Unlike some other books of this genre, this book does not ramble on and on about irrelevant subject. The author makes this book a very interesting read. ...

    Whether you are into behavioral economics or not, whether there are better books than "Predictably Irrational" out there or not, it is still a must read I feel. For one, it is less economics and more behavioral psychology (this would be considered good or bad depending on your expect...

    If the brain is predictably irrational, then the books which warn us we aren?t the rational creatures we hope are also predictable. I don?t think there was a single circumstance in Ariely?s book I wasn?t already aware of from one experiment or another, one summary or another. T...

    There?s a generalization that people make that really gets me. It?s the idea that people naturally prefer or practice competition over collaboration or cooperation. Usually this is said as a way to dismiss addressing inequalities in America and to explain why capitalism is the only...

    Another book that looks at human behavior, and how we don't behave logically even when we are sure we do. This follows the same well-worn path of Sway, Freakonomics, and Blink, and after having read those, there wasn't a lot new here. Yes, humans see credit differently than cash. Arie...

    A thought-provoking book on behavioral economics. Why do we make the choices that we do? What is our motivation? Why are seemingly irrational choices made over and over? The author's natural, readable style allows the laymen easy access to his academic research and the conclusions he d...

    As you can tell from the title, this book gives us a needed reality check when it comes to our belief that we are making rational decisions. Ariely writes engagingly and informatively about the various unwitting errors we make, from finding an option more attractive simply because of i...

    Besides being a prolific researcher, Ariely is a very lucid writer and he's good at explaining the logic behind his study designs and the broader implications of their results. I just find it amusing that MIT classifies him as a behavioral economist when in any other university he'd be...

    Although none were new, still some were shocking! ...

    Dan Ariely... I think he's my favorite psychology writer! ...

    Short review Reading this book may not make us more rational in our behavior. The least it does is to help us identify our abilities and inabilities. In short our limitations in a given context. Gradually with the awareness of our limitations, we can be relatively more rational. Be a ...

    I came by Dan Ariely last year when I read his work on dishonesty (The Honest Truth About Dishonesty). At that time I was so obsessed with a particular question that I enjoyed that book to the full. However, I read this one half-heartedly with a fleeting mind. That might have clouded...