The Dorito Effect: The Surprising New Truth About Food and Flavor

The Dorito Effect: The Surprising New Truth About Food and Flavor

A lively and important argument from an award-winning journalist proving that the key to reversing America's health crisis lies in the overlooked link between nutrition and flavor. In The Dorito Effect, Mark Schatzker shows us how our approach to the nation's number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not t A lively and important argument from an award-winning journalist proving that the key to reversing America's health c...

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Title:The Dorito Effect: The Surprising New Truth About Food and Flavor
Author:Mark Schatzker
Rating:
Genres:Nonfiction
ISBN:The Dorito Effect: The Surprising New Truth About Food and Flavor
ISBN
Edition Language:English
Format Type:Hardcover
Number of Pages:259 pages pages

The Dorito Effect: The Surprising New Truth About Food and Flavor Reviews

  • Nicole Harris
    Oct 28, 2015

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...

    2.5? Interesting theory, which I think is true in part. Although I think our food situation here in Australia is a bit better than in the States, although we are still very subject to the Dorito Effect of adding extra flavour to nutritionally deficient foods. However I still don?t ...

    Interesting book. I don't think I ever realized how much goes into our enjoyment of food. I think our modern age has placed too much emphasis on growing foods which are bigger and better, but lacking in taste and nutrients. This should be a real wake up call! ...

    The Dorito Effect by Mark Schatzker is a very highly recommended, well researched account that addresses the cause of the health crisis today as being a direct result of what we have done to our food. In an effort to increase size, and production, we have taken the natural flavor ou...

    Calorie Zombies? I always feel like I have to take these kinds of books with a grain of salt. But with that being said, this a little frightening. Science has moved into the food world, just for the purpose of tantalizing the taste buds even though there is no nutritional value a...

    A few words come to mind when reviewing this book: Cheesy. Artificial. Chicken breasts. Monsanto. Toxicity. Heart disease. Dietary DHA. Pure protein. Mental illness. Awesomeness. Just a fantastic read targeted and written perfectly for mainstream America. ...

    This book is so good (the audio is very good, read by Chris Patton, won an earphones award). This book is about food and it is very interesting and based on real research. I had to get the book, because there is so much information and I wanted to gather some notes which isn?t easy t...

    I really enjoyed this book about ?The Dorito Effect? which is basically how the food industry uses flavors (natural and artificial) to get us to eat more even when it is not good for us. This book was very informative. Now I want to eat a Bard Rock or Heirloom chicken so I can tast...

    The Dorito Effect added insightful perspective to my understanding of how food has changed in the past 50 years, filling in much needed missing pieces. The world around us shows what happens when chemistry and artificial flavouring outpace knowledge in farming and human health. We o...

    I agree with most of Schatzker's points. Motivated by profit margins, the food industry has made food bland and as a result, less nutritious. Therefore, we should eat more whole foods and failure to do this leads to obesity, health issues, yadda yadda yadda. It's interesting but for th...

    3.5 really - An intriguing supposition that real food has lost its flavor (due to an emphasis on bigger rather than better) while we eat flavor enhanced food because it provides a more pungent taste. The author makes a good case. I do remember being astonished by the taste of fresh str...

    The science behind flavor was interesting... but when it turned into a soapbox lecture about palates not being refined and how we should pay more for food... (classist much!?) I was just made angry. now I want doritos out of spite. ...

  • Bookworm
    Jun 23, 2015

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

  • Kay
    Jan 21, 2016

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

  • Cathy
    Dec 11, 2015

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...

    2.5? Interesting theory, which I think is true in part. Although I think our food situation here in Australia is a bit better than in the States, although we are still very subject to the Dorito Effect of adding extra flavour to nutritionally deficient foods. However I still don?t ...

    Interesting book. I don't think I ever realized how much goes into our enjoyment of food. I think our modern age has placed too much emphasis on growing foods which are bigger and better, but lacking in taste and nutrients. This should be a real wake up call! ...

    The Dorito Effect by Mark Schatzker is a very highly recommended, well researched account that addresses the cause of the health crisis today as being a direct result of what we have done to our food. In an effort to increase size, and production, we have taken the natural flavor ou...

    Calorie Zombies? I always feel like I have to take these kinds of books with a grain of salt. But with that being said, this a little frightening. Science has moved into the food world, just for the purpose of tantalizing the taste buds even though there is no nutritional value a...

    A few words come to mind when reviewing this book: Cheesy. Artificial. Chicken breasts. Monsanto. Toxicity. Heart disease. Dietary DHA. Pure protein. Mental illness. Awesomeness. Just a fantastic read targeted and written perfectly for mainstream America. ...

    This book is so good (the audio is very good, read by Chris Patton, won an earphones award). This book is about food and it is very interesting and based on real research. I had to get the book, because there is so much information and I wanted to gather some notes which isn?t easy t...

    I really enjoyed this book about ?The Dorito Effect? which is basically how the food industry uses flavors (natural and artificial) to get us to eat more even when it is not good for us. This book was very informative. Now I want to eat a Bard Rock or Heirloom chicken so I can tast...

    The Dorito Effect added insightful perspective to my understanding of how food has changed in the past 50 years, filling in much needed missing pieces. The world around us shows what happens when chemistry and artificial flavouring outpace knowledge in farming and human health. We o...

    I agree with most of Schatzker's points. Motivated by profit margins, the food industry has made food bland and as a result, less nutritious. Therefore, we should eat more whole foods and failure to do this leads to obesity, health issues, yadda yadda yadda. It's interesting but for th...

    3.5 really - An intriguing supposition that real food has lost its flavor (due to an emphasis on bigger rather than better) while we eat flavor enhanced food because it provides a more pungent taste. The author makes a good case. I do remember being astonished by the taste of fresh str...

  • Ann Keller
    Nov 05, 2015

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...

    2.5? Interesting theory, which I think is true in part. Although I think our food situation here in Australia is a bit better than in the States, although we are still very subject to the Dorito Effect of adding extra flavour to nutritionally deficient foods. However I still don?t ...

    Interesting book. I don't think I ever realized how much goes into our enjoyment of food. I think our modern age has placed too much emphasis on growing foods which are bigger and better, but lacking in taste and nutrients. This should be a real wake up call! ...

  • Kristel
    Jan 19, 2018

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...

    2.5? Interesting theory, which I think is true in part. Although I think our food situation here in Australia is a bit better than in the States, although we are still very subject to the Dorito Effect of adding extra flavour to nutritionally deficient foods. However I still don?t ...

    Interesting book. I don't think I ever realized how much goes into our enjoyment of food. I think our modern age has placed too much emphasis on growing foods which are bigger and better, but lacking in taste and nutrients. This should be a real wake up call! ...

    The Dorito Effect by Mark Schatzker is a very highly recommended, well researched account that addresses the cause of the health crisis today as being a direct result of what we have done to our food. In an effort to increase size, and production, we have taken the natural flavor ou...

    Calorie Zombies? I always feel like I have to take these kinds of books with a grain of salt. But with that being said, this a little frightening. Science has moved into the food world, just for the purpose of tantalizing the taste buds even though there is no nutritional value a...

    A few words come to mind when reviewing this book: Cheesy. Artificial. Chicken breasts. Monsanto. Toxicity. Heart disease. Dietary DHA. Pure protein. Mental illness. Awesomeness. Just a fantastic read targeted and written perfectly for mainstream America. ...

    This book is so good (the audio is very good, read by Chris Patton, won an earphones award). This book is about food and it is very interesting and based on real research. I had to get the book, because there is so much information and I wanted to gather some notes which isn?t easy t...

  • Steve
    Sep 20, 2016

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

  • Kathryn
    Aug 24, 2017

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...

    2.5? Interesting theory, which I think is true in part. Although I think our food situation here in Australia is a bit better than in the States, although we are still very subject to the Dorito Effect of adding extra flavour to nutritionally deficient foods. However I still don?t ...

  • Erin
    Apr 15, 2015

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...

  • Lori L (She Treads Softly)
    May 03, 2015

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...

    2.5? Interesting theory, which I think is true in part. Although I think our food situation here in Australia is a bit better than in the States, although we are still very subject to the Dorito Effect of adding extra flavour to nutritionally deficient foods. However I still don?t ...

    Interesting book. I don't think I ever realized how much goes into our enjoyment of food. I think our modern age has placed too much emphasis on growing foods which are bigger and better, but lacking in taste and nutrients. This should be a real wake up call! ...

    The Dorito Effect by Mark Schatzker is a very highly recommended, well researched account that addresses the cause of the health crisis today as being a direct result of what we have done to our food. In an effort to increase size, and production, we have taken the natural flavor ou...

  • Krista
    May 22, 2015

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

  • Kathy Worrell  ツ
    Jul 10, 2018

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...

    2.5? Interesting theory, which I think is true in part. Although I think our food situation here in Australia is a bit better than in the States, although we are still very subject to the Dorito Effect of adding extra flavour to nutritionally deficient foods. However I still don?t ...

    Interesting book. I don't think I ever realized how much goes into our enjoyment of food. I think our modern age has placed too much emphasis on growing foods which are bigger and better, but lacking in taste and nutrients. This should be a real wake up call! ...

    The Dorito Effect by Mark Schatzker is a very highly recommended, well researched account that addresses the cause of the health crisis today as being a direct result of what we have done to our food. In an effort to increase size, and production, we have taken the natural flavor ou...

    Calorie Zombies? I always feel like I have to take these kinds of books with a grain of salt. But with that being said, this a little frightening. Science has moved into the food world, just for the purpose of tantalizing the taste buds even though there is no nutritional value a...

    A few words come to mind when reviewing this book: Cheesy. Artificial. Chicken breasts. Monsanto. Toxicity. Heart disease. Dietary DHA. Pure protein. Mental illness. Awesomeness. Just a fantastic read targeted and written perfectly for mainstream America. ...

    This book is so good (the audio is very good, read by Chris Patton, won an earphones award). This book is about food and it is very interesting and based on real research. I had to get the book, because there is so much information and I wanted to gather some notes which isn?t easy t...

    I really enjoyed this book about ?The Dorito Effect? which is basically how the food industry uses flavors (natural and artificial) to get us to eat more even when it is not good for us. This book was very informative. Now I want to eat a Bard Rock or Heirloom chicken so I can tast...

    The Dorito Effect added insightful perspective to my understanding of how food has changed in the past 50 years, filling in much needed missing pieces. The world around us shows what happens when chemistry and artificial flavouring outpace knowledge in farming and human health. We o...

    I agree with most of Schatzker's points. Motivated by profit margins, the food industry has made food bland and as a result, less nutritious. Therefore, we should eat more whole foods and failure to do this leads to obesity, health issues, yadda yadda yadda. It's interesting but for th...

    3.5 really - An intriguing supposition that real food has lost its flavor (due to an emphasis on bigger rather than better) while we eat flavor enhanced food because it provides a more pungent taste. The author makes a good case. I do remember being astonished by the taste of fresh str...

    The science behind flavor was interesting... but when it turned into a soapbox lecture about palates not being refined and how we should pay more for food... (classist much!?) I was just made angry. now I want doritos out of spite. ...

    ???? ????? ?????? ??? ???? ????? ?????? ???? ??????? ?????? ????????? ????????? ???? ?????? ?? ???????? ???? ??????? ??????? ??? ????? ??????? ??????? ????...

    Interesting, alarming, well-researched and it kept me absolutely engaged. This is a fabulous audiobook and gives an abundance of information in a light yet quick paced way. Not only does food finally make sense it's incredible that scientists will talk about it. Everyone should read th...

    4.5 stars This book is all about modern food so if that isn't what you're wanting to learn about you'll probably be bored. I just happened to pick it up anyway, even though I wasn't looking for it. I really got into it. It has tons of helpful information and stuff I had no idea abou...

    This book has changed how I think about food. I am thinking about how things really taste now and taking time to enjoy food. I hope that tasting and enjoying food will help me not to overeat foods that aren't even delicious. I want to eat good food and enjoy it. ...

    3.5 Stars Extensive research but the information was a little redundant at times. Lots and lots of info on tomatoes.... ...

  • Andrea
    Feb 08, 2018

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...

    2.5? Interesting theory, which I think is true in part. Although I think our food situation here in Australia is a bit better than in the States, although we are still very subject to the Dorito Effect of adding extra flavour to nutritionally deficient foods. However I still don?t ...

    Interesting book. I don't think I ever realized how much goes into our enjoyment of food. I think our modern age has placed too much emphasis on growing foods which are bigger and better, but lacking in taste and nutrients. This should be a real wake up call! ...

    The Dorito Effect by Mark Schatzker is a very highly recommended, well researched account that addresses the cause of the health crisis today as being a direct result of what we have done to our food. In an effort to increase size, and production, we have taken the natural flavor ou...

    Calorie Zombies? I always feel like I have to take these kinds of books with a grain of salt. But with that being said, this a little frightening. Science has moved into the food world, just for the purpose of tantalizing the taste buds even though there is no nutritional value a...

    A few words come to mind when reviewing this book: Cheesy. Artificial. Chicken breasts. Monsanto. Toxicity. Heart disease. Dietary DHA. Pure protein. Mental illness. Awesomeness. Just a fantastic read targeted and written perfectly for mainstream America. ...

    This book is so good (the audio is very good, read by Chris Patton, won an earphones award). This book is about food and it is very interesting and based on real research. I had to get the book, because there is so much information and I wanted to gather some notes which isn?t easy t...

    I really enjoyed this book about ?The Dorito Effect? which is basically how the food industry uses flavors (natural and artificial) to get us to eat more even when it is not good for us. This book was very informative. Now I want to eat a Bard Rock or Heirloom chicken so I can tast...

    The Dorito Effect added insightful perspective to my understanding of how food has changed in the past 50 years, filling in much needed missing pieces. The world around us shows what happens when chemistry and artificial flavouring outpace knowledge in farming and human health. We o...

    I agree with most of Schatzker's points. Motivated by profit margins, the food industry has made food bland and as a result, less nutritious. Therefore, we should eat more whole foods and failure to do this leads to obesity, health issues, yadda yadda yadda. It's interesting but for th...

  • Youghourta
    Aug 15, 2017

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...

    2.5? Interesting theory, which I think is true in part. Although I think our food situation here in Australia is a bit better than in the States, although we are still very subject to the Dorito Effect of adding extra flavour to nutritionally deficient foods. However I still don?t ...

    Interesting book. I don't think I ever realized how much goes into our enjoyment of food. I think our modern age has placed too much emphasis on growing foods which are bigger and better, but lacking in taste and nutrients. This should be a real wake up call! ...

    The Dorito Effect by Mark Schatzker is a very highly recommended, well researched account that addresses the cause of the health crisis today as being a direct result of what we have done to our food. In an effort to increase size, and production, we have taken the natural flavor ou...

    Calorie Zombies? I always feel like I have to take these kinds of books with a grain of salt. But with that being said, this a little frightening. Science has moved into the food world, just for the purpose of tantalizing the taste buds even though there is no nutritional value a...

    A few words come to mind when reviewing this book: Cheesy. Artificial. Chicken breasts. Monsanto. Toxicity. Heart disease. Dietary DHA. Pure protein. Mental illness. Awesomeness. Just a fantastic read targeted and written perfectly for mainstream America. ...

    This book is so good (the audio is very good, read by Chris Patton, won an earphones award). This book is about food and it is very interesting and based on real research. I had to get the book, because there is so much information and I wanted to gather some notes which isn?t easy t...

    I really enjoyed this book about ?The Dorito Effect? which is basically how the food industry uses flavors (natural and artificial) to get us to eat more even when it is not good for us. This book was very informative. Now I want to eat a Bard Rock or Heirloom chicken so I can tast...

    The Dorito Effect added insightful perspective to my understanding of how food has changed in the past 50 years, filling in much needed missing pieces. The world around us shows what happens when chemistry and artificial flavouring outpace knowledge in farming and human health. We o...

    I agree with most of Schatzker's points. Motivated by profit margins, the food industry has made food bland and as a result, less nutritious. Therefore, we should eat more whole foods and failure to do this leads to obesity, health issues, yadda yadda yadda. It's interesting but for th...

    3.5 really - An intriguing supposition that real food has lost its flavor (due to an emphasis on bigger rather than better) while we eat flavor enhanced food because it provides a more pungent taste. The author makes a good case. I do remember being astonished by the taste of fresh str...

    The science behind flavor was interesting... but when it turned into a soapbox lecture about palates not being refined and how we should pay more for food... (classist much!?) I was just made angry. now I want doritos out of spite. ...

    ???? ????? ?????? ??? ???? ????? ?????? ???? ??????? ?????? ????????? ????????? ???? ?????? ?? ???????? ???? ??????? ??????? ??? ????? ??????? ??????? ????...

  • David Dinaburg
    Nov 17, 2015

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

  • Becky
    Dec 22, 2016

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

  • Rob Haug
    Aug 07, 2015

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

  • KatieMc
    May 15, 2015

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

  • Amerie
    Jun 08, 2015

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

  • ❤Marie Gentilcore
    Aug 03, 2017

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...

    2.5? Interesting theory, which I think is true in part. Although I think our food situation here in Australia is a bit better than in the States, although we are still very subject to the Dorito Effect of adding extra flavour to nutritionally deficient foods. However I still don?t ...

    Interesting book. I don't think I ever realized how much goes into our enjoyment of food. I think our modern age has placed too much emphasis on growing foods which are bigger and better, but lacking in taste and nutrients. This should be a real wake up call! ...

    The Dorito Effect by Mark Schatzker is a very highly recommended, well researched account that addresses the cause of the health crisis today as being a direct result of what we have done to our food. In an effort to increase size, and production, we have taken the natural flavor ou...

    Calorie Zombies? I always feel like I have to take these kinds of books with a grain of salt. But with that being said, this a little frightening. Science has moved into the food world, just for the purpose of tantalizing the taste buds even though there is no nutritional value a...

    A few words come to mind when reviewing this book: Cheesy. Artificial. Chicken breasts. Monsanto. Toxicity. Heart disease. Dietary DHA. Pure protein. Mental illness. Awesomeness. Just a fantastic read targeted and written perfectly for mainstream America. ...

    This book is so good (the audio is very good, read by Chris Patton, won an earphones award). This book is about food and it is very interesting and based on real research. I had to get the book, because there is so much information and I wanted to gather some notes which isn?t easy t...

    I really enjoyed this book about ?The Dorito Effect? which is basically how the food industry uses flavors (natural and artificial) to get us to eat more even when it is not good for us. This book was very informative. Now I want to eat a Bard Rock or Heirloom chicken so I can tast...

  • Wanda
    May 08, 2015

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

  • Chrisl
    May 10, 2015

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

  • Donna
    May 28, 2015

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...

    2.5? Interesting theory, which I think is true in part. Although I think our food situation here in Australia is a bit better than in the States, although we are still very subject to the Dorito Effect of adding extra flavour to nutritionally deficient foods. However I still don?t ...

    Interesting book. I don't think I ever realized how much goes into our enjoyment of food. I think our modern age has placed too much emphasis on growing foods which are bigger and better, but lacking in taste and nutrients. This should be a real wake up call! ...

    The Dorito Effect by Mark Schatzker is a very highly recommended, well researched account that addresses the cause of the health crisis today as being a direct result of what we have done to our food. In an effort to increase size, and production, we have taken the natural flavor ou...

    Calorie Zombies? I always feel like I have to take these kinds of books with a grain of salt. But with that being said, this a little frightening. Science has moved into the food world, just for the purpose of tantalizing the taste buds even though there is no nutritional value a...

  • Toni FGMAMTC
    Aug 18, 2017

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...

    2.5? Interesting theory, which I think is true in part. Although I think our food situation here in Australia is a bit better than in the States, although we are still very subject to the Dorito Effect of adding extra flavour to nutritionally deficient foods. However I still don?t ...

    Interesting book. I don't think I ever realized how much goes into our enjoyment of food. I think our modern age has placed too much emphasis on growing foods which are bigger and better, but lacking in taste and nutrients. This should be a real wake up call! ...

    The Dorito Effect by Mark Schatzker is a very highly recommended, well researched account that addresses the cause of the health crisis today as being a direct result of what we have done to our food. In an effort to increase size, and production, we have taken the natural flavor ou...

    Calorie Zombies? I always feel like I have to take these kinds of books with a grain of salt. But with that being said, this a little frightening. Science has moved into the food world, just for the purpose of tantalizing the taste buds even though there is no nutritional value a...

    A few words come to mind when reviewing this book: Cheesy. Artificial. Chicken breasts. Monsanto. Toxicity. Heart disease. Dietary DHA. Pure protein. Mental illness. Awesomeness. Just a fantastic read targeted and written perfectly for mainstream America. ...

    This book is so good (the audio is very good, read by Chris Patton, won an earphones award). This book is about food and it is very interesting and based on real research. I had to get the book, because there is so much information and I wanted to gather some notes which isn?t easy t...

    I really enjoyed this book about ?The Dorito Effect? which is basically how the food industry uses flavors (natural and artificial) to get us to eat more even when it is not good for us. This book was very informative. Now I want to eat a Bard Rock or Heirloom chicken so I can tast...

    The Dorito Effect added insightful perspective to my understanding of how food has changed in the past 50 years, filling in much needed missing pieces. The world around us shows what happens when chemistry and artificial flavouring outpace knowledge in farming and human health. We o...

    I agree with most of Schatzker's points. Motivated by profit margins, the food industry has made food bland and as a result, less nutritious. Therefore, we should eat more whole foods and failure to do this leads to obesity, health issues, yadda yadda yadda. It's interesting but for th...

    3.5 really - An intriguing supposition that real food has lost its flavor (due to an emphasis on bigger rather than better) while we eat flavor enhanced food because it provides a more pungent taste. The author makes a good case. I do remember being astonished by the taste of fresh str...

    The science behind flavor was interesting... but when it turned into a soapbox lecture about palates not being refined and how we should pay more for food... (classist much!?) I was just made angry. now I want doritos out of spite. ...

    ???? ????? ?????? ??? ???? ????? ?????? ???? ??????? ?????? ????????? ????????? ???? ?????? ?? ???????? ???? ??????? ??????? ??? ????? ??????? ??????? ????...

    Interesting, alarming, well-researched and it kept me absolutely engaged. This is a fabulous audiobook and gives an abundance of information in a light yet quick paced way. Not only does food finally make sense it's incredible that scientists will talk about it. Everyone should read th...

    4.5 stars This book is all about modern food so if that isn't what you're wanting to learn about you'll probably be bored. I just happened to pick it up anyway, even though I wasn't looking for it. I really got into it. It has tons of helpful information and stuff I had no idea abou...

  • Elyssa Gooding
    Sep 13, 2017

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...

    2.5? Interesting theory, which I think is true in part. Although I think our food situation here in Australia is a bit better than in the States, although we are still very subject to the Dorito Effect of adding extra flavour to nutritionally deficient foods. However I still don?t ...

    Interesting book. I don't think I ever realized how much goes into our enjoyment of food. I think our modern age has placed too much emphasis on growing foods which are bigger and better, but lacking in taste and nutrients. This should be a real wake up call! ...

    The Dorito Effect by Mark Schatzker is a very highly recommended, well researched account that addresses the cause of the health crisis today as being a direct result of what we have done to our food. In an effort to increase size, and production, we have taken the natural flavor ou...

    Calorie Zombies? I always feel like I have to take these kinds of books with a grain of salt. But with that being said, this a little frightening. Science has moved into the food world, just for the purpose of tantalizing the taste buds even though there is no nutritional value a...

    A few words come to mind when reviewing this book: Cheesy. Artificial. Chicken breasts. Monsanto. Toxicity. Heart disease. Dietary DHA. Pure protein. Mental illness. Awesomeness. Just a fantastic read targeted and written perfectly for mainstream America. ...

    This book is so good (the audio is very good, read by Chris Patton, won an earphones award). This book is about food and it is very interesting and based on real research. I had to get the book, because there is so much information and I wanted to gather some notes which isn?t easy t...

    I really enjoyed this book about ?The Dorito Effect? which is basically how the food industry uses flavors (natural and artificial) to get us to eat more even when it is not good for us. This book was very informative. Now I want to eat a Bard Rock or Heirloom chicken so I can tast...

    The Dorito Effect added insightful perspective to my understanding of how food has changed in the past 50 years, filling in much needed missing pieces. The world around us shows what happens when chemistry and artificial flavouring outpace knowledge in farming and human health. We o...

    I agree with most of Schatzker's points. Motivated by profit margins, the food industry has made food bland and as a result, less nutritious. Therefore, we should eat more whole foods and failure to do this leads to obesity, health issues, yadda yadda yadda. It's interesting but for th...

    3.5 really - An intriguing supposition that real food has lost its flavor (due to an emphasis on bigger rather than better) while we eat flavor enhanced food because it provides a more pungent taste. The author makes a good case. I do remember being astonished by the taste of fresh str...

    The science behind flavor was interesting... but when it turned into a soapbox lecture about palates not being refined and how we should pay more for food... (classist much!?) I was just made angry. now I want doritos out of spite. ...

    ???? ????? ?????? ??? ???? ????? ?????? ???? ??????? ?????? ????????? ????????? ???? ?????? ?? ???????? ???? ??????? ??????? ??? ????? ??????? ??????? ????...

    Interesting, alarming, well-researched and it kept me absolutely engaged. This is a fabulous audiobook and gives an abundance of information in a light yet quick paced way. Not only does food finally make sense it's incredible that scientists will talk about it. Everyone should read th...

    4.5 stars This book is all about modern food so if that isn't what you're wanting to learn about you'll probably be bored. I just happened to pick it up anyway, even though I wasn't looking for it. I really got into it. It has tons of helpful information and stuff I had no idea abou...

    This book has changed how I think about food. I am thinking about how things really taste now and taking time to enjoy food. I hope that tasting and enjoying food will help me not to overeat foods that aren't even delicious. I want to eat good food and enjoy it. ...

  • Matthew Quann
    Jun 10, 2016

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

  • Powder River Rose
    Aug 09, 2017

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...

    2.5? Interesting theory, which I think is true in part. Although I think our food situation here in Australia is a bit better than in the States, although we are still very subject to the Dorito Effect of adding extra flavour to nutritionally deficient foods. However I still don?t ...

    Interesting book. I don't think I ever realized how much goes into our enjoyment of food. I think our modern age has placed too much emphasis on growing foods which are bigger and better, but lacking in taste and nutrients. This should be a real wake up call! ...

    The Dorito Effect by Mark Schatzker is a very highly recommended, well researched account that addresses the cause of the health crisis today as being a direct result of what we have done to our food. In an effort to increase size, and production, we have taken the natural flavor ou...

    Calorie Zombies? I always feel like I have to take these kinds of books with a grain of salt. But with that being said, this a little frightening. Science has moved into the food world, just for the purpose of tantalizing the taste buds even though there is no nutritional value a...

    A few words come to mind when reviewing this book: Cheesy. Artificial. Chicken breasts. Monsanto. Toxicity. Heart disease. Dietary DHA. Pure protein. Mental illness. Awesomeness. Just a fantastic read targeted and written perfectly for mainstream America. ...

    This book is so good (the audio is very good, read by Chris Patton, won an earphones award). This book is about food and it is very interesting and based on real research. I had to get the book, because there is so much information and I wanted to gather some notes which isn?t easy t...

    I really enjoyed this book about ?The Dorito Effect? which is basically how the food industry uses flavors (natural and artificial) to get us to eat more even when it is not good for us. This book was very informative. Now I want to eat a Bard Rock or Heirloom chicken so I can tast...

    The Dorito Effect added insightful perspective to my understanding of how food has changed in the past 50 years, filling in much needed missing pieces. The world around us shows what happens when chemistry and artificial flavouring outpace knowledge in farming and human health. We o...

    I agree with most of Schatzker's points. Motivated by profit margins, the food industry has made food bland and as a result, less nutritious. Therefore, we should eat more whole foods and failure to do this leads to obesity, health issues, yadda yadda yadda. It's interesting but for th...

    3.5 really - An intriguing supposition that real food has lost its flavor (due to an emphasis on bigger rather than better) while we eat flavor enhanced food because it provides a more pungent taste. The author makes a good case. I do remember being astonished by the taste of fresh str...

    The science behind flavor was interesting... but when it turned into a soapbox lecture about palates not being refined and how we should pay more for food... (classist much!?) I was just made angry. now I want doritos out of spite. ...

    ???? ????? ?????? ??? ???? ????? ?????? ???? ??????? ?????? ????????? ????????? ???? ?????? ?? ???????? ???? ??????? ??????? ??? ????? ??????? ??????? ????...

    Interesting, alarming, well-researched and it kept me absolutely engaged. This is a fabulous audiobook and gives an abundance of information in a light yet quick paced way. Not only does food finally make sense it's incredible that scientists will talk about it. Everyone should read th...

  • Jason Jauron
    Sep 07, 2015

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...

    2.5? Interesting theory, which I think is true in part. Although I think our food situation here in Australia is a bit better than in the States, although we are still very subject to the Dorito Effect of adding extra flavour to nutritionally deficient foods. However I still don?t ...

    Interesting book. I don't think I ever realized how much goes into our enjoyment of food. I think our modern age has placed too much emphasis on growing foods which are bigger and better, but lacking in taste and nutrients. This should be a real wake up call! ...

    The Dorito Effect by Mark Schatzker is a very highly recommended, well researched account that addresses the cause of the health crisis today as being a direct result of what we have done to our food. In an effort to increase size, and production, we have taken the natural flavor ou...

    Calorie Zombies? I always feel like I have to take these kinds of books with a grain of salt. But with that being said, this a little frightening. Science has moved into the food world, just for the purpose of tantalizing the taste buds even though there is no nutritional value a...

    A few words come to mind when reviewing this book: Cheesy. Artificial. Chicken breasts. Monsanto. Toxicity. Heart disease. Dietary DHA. Pure protein. Mental illness. Awesomeness. Just a fantastic read targeted and written perfectly for mainstream America. ...

  • Vimal Thiagarajan
    Jun 10, 2017

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

  • Simon Eskildsen
    Sep 07, 2015

    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...

    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...

    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...

    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food ha...

    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...

    A must-read. ...

    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...

    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...

    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...

    2.5? Interesting theory, which I think is true in part. Although I think our food situation here in Australia is a bit better than in the States, although we are still very subject to the Dorito Effect of adding extra flavour to nutritionally deficient foods. However I still don?t ...

    Interesting book. I don't think I ever realized how much goes into our enjoyment of food. I think our modern age has placed too much emphasis on growing foods which are bigger and better, but lacking in taste and nutrients. This should be a real wake up call! ...

    The Dorito Effect by Mark Schatzker is a very highly recommended, well researched account that addresses the cause of the health crisis today as being a direct result of what we have done to our food. In an effort to increase size, and production, we have taken the natural flavor ou...

    Calorie Zombies? I always feel like I have to take these kinds of books with a grain of salt. But with that being said, this a little frightening. Science has moved into the food world, just for the purpose of tantalizing the taste buds even though there is no nutritional value a...

    A few words come to mind when reviewing this book: Cheesy. Artificial. Chicken breasts. Monsanto. Toxicity. Heart disease. Dietary DHA. Pure protein. Mental illness. Awesomeness. Just a fantastic read targeted and written perfectly for mainstream America. ...

    This book is so good (the audio is very good, read by Chris Patton, won an earphones award). This book is about food and it is very interesting and based on real research. I had to get the book, because there is so much information and I wanted to gather some notes which isn?t easy t...

    I really enjoyed this book about ?The Dorito Effect? which is basically how the food industry uses flavors (natural and artificial) to get us to eat more even when it is not good for us. This book was very informative. Now I want to eat a Bard Rock or Heirloom chicken so I can tast...

    The Dorito Effect added insightful perspective to my understanding of how food has changed in the past 50 years, filling in much needed missing pieces. The world around us shows what happens when chemistry and artificial flavouring outpace knowledge in farming and human health. We o...