Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these und...

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Title:Influence: The Psychology of Persuasion
Author:Robert B. Cialdini
Rating:
Genres:Psychology
ISBN:006124189X
Edition Language:English
Format Type:Paperback
Number of Pages:320 pages pages

Influence: The Psychology of Persuasion Reviews

  • Sundeep
    Nov 20, 2008

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

  • Richard
    Jul 11, 2011

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...

    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional ...

  • David
    Jul 17, 2007

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

  • Rachel
    Aug 09, 2009

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

  • Jerry
    Jan 26, 2008

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

  • Mark Cheverton
    Dec 01, 2008

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

  • Veronika
    Feb 04, 2012

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...

    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional ...

    'Know Thyself' is not just a catchy clich, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, why they do wha...

    ?? ?? ?? ????? ??????? - ????? ???? ?? ?????? ?????. ?? ?????? ?? ???? ?????, ? ?????? ?????? ?? ??????. ???? ????? ???????? (?.?. ??? ???? ?? ?? ??????) ???? ????...

    With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended. Another fascinating boo...

    I have read a fair amount of literature about psychology, group dynamics and social influence - mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn't know most of it. Now I do. This b...

    ??? ? ??? ??? ????????? ???. ?? ???????? ????? ??????????? ???????? ????? ???? ??????, ?????? ?????????? ???? ????????? ??? ????? "??" ????? "?????" ??? ?????...

    Basically an interesting book. It was written in the 80's and is a little out dated in facts and writing style. I liked how he explained different techniques that are used to influence us, and then had a section on "how to resist." I found him a tad paranoid, though. He seemed to read ...

    ????? ?????? ?? ????? ??? ?????? ??????? ???? ??????? ?? ????? ???? ????? ?????? ??? ???? ?? ???? ? ??????? ???? ???? ???? ??? ?????? ???????? ???? ?????? ? ?...

    This book gives good insight to compliance strategies and main reasons we are persuaded - however I was unimpressed by a few of the examples Cialdini used and the main conclusion he made at the end of the book. Example 1: After claiming to have been a bigger socialite than he reall...

  • Gina
    Sep 02, 2011

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

  • Hans
    Mar 28, 2015

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...

    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional ...

    'Know Thyself' is not just a catchy clich, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, why they do wha...

  • Daniel
    Mar 07, 2011

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...

    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional ...

    'Know Thyself' is not just a catchy clich, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, why they do wha...

    ?? ?? ?? ????? ??????? - ????? ???? ?? ?????? ?????. ?? ?????? ?? ???? ?????, ? ?????? ?????? ?? ??????. ???? ????? ???????? (?.?. ??? ???? ?? ?? ??????) ???? ????...

    With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended. Another fascinating boo...

  • Jenny
    Apr 23, 2013

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...

    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional ...

    'Know Thyself' is not just a catchy clich, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, why they do wha...

    ?? ?? ?? ????? ??????? - ????? ???? ?? ?????? ?????. ?? ?????? ?? ???? ?????, ? ?????? ?????? ?? ??????. ???? ????? ???????? (?.?. ??? ???? ?? ?? ??????) ???? ????...

    With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended. Another fascinating boo...

    I have read a fair amount of literature about psychology, group dynamics and social influence - mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn't know most of it. Now I do. This b...

    ??? ? ??? ??? ????????? ???. ?? ???????? ????? ??????????? ???????? ????? ???? ??????, ?????? ?????????? ???? ????????? ??? ????? "??" ????? "?????" ??? ?????...

    Basically an interesting book. It was written in the 80's and is a little out dated in facts and writing style. I liked how he explained different techniques that are used to influence us, and then had a section on "how to resist." I found him a tad paranoid, though. He seemed to read ...

  • Elius
    Sep 14, 2011

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...

    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional ...

    'Know Thyself' is not just a catchy clich, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, why they do wha...

    ?? ?? ?? ????? ??????? - ????? ???? ?? ?????? ?????. ?? ?????? ?? ???? ?????, ? ?????? ?????? ?? ??????. ???? ????? ???????? (?.?. ??? ???? ?? ?? ??????) ???? ????...

    With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended. Another fascinating boo...

    I have read a fair amount of literature about psychology, group dynamics and social influence - mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn't know most of it. Now I do. This b...

  • Nyamka Ganni
    Jun 21, 2013

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...

    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional ...

    'Know Thyself' is not just a catchy clich, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, why they do wha...

    ?? ?? ?? ????? ??????? - ????? ???? ?? ?????? ?????. ?? ?????? ?? ???? ?????, ? ?????? ?????? ?? ??????. ???? ????? ???????? (?.?. ??? ???? ?? ?? ??????) ???? ????...

    With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended. Another fascinating boo...

    I have read a fair amount of literature about psychology, group dynamics and social influence - mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn't know most of it. Now I do. This b...

    ??? ? ??? ??? ????????? ???. ?? ???????? ????? ??????????? ???????? ????? ???? ??????, ?????? ?????????? ???? ????????? ??? ????? "??" ????? "?????" ??? ?????...

  • Петър Стойков
    Feb 08, 2016

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...

    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional ...

    'Know Thyself' is not just a catchy clich, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, why they do wha...

    ?? ?? ?? ????? ??????? - ????? ???? ?? ?????? ?????. ?? ?????? ?? ???? ?????, ? ?????? ?????? ?? ??????. ???? ????? ???????? (?.?. ??? ???? ?? ?? ??????) ???? ????...

  • Alaa
    Nov 01, 2017

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...

    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional ...

    'Know Thyself' is not just a catchy clich, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, why they do wha...

    ?? ?? ?? ????? ??????? - ????? ???? ?? ?????? ?????. ?? ?????? ?? ???? ?????, ? ?????? ?????? ?? ??????. ???? ????? ???????? (?.?. ??? ???? ?? ?? ??????) ???? ????...

    With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended. Another fascinating boo...

    I have read a fair amount of literature about psychology, group dynamics and social influence - mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn't know most of it. Now I do. This b...

    ??? ? ??? ??? ????????? ???. ?? ???????? ????? ??????????? ???????? ????? ???? ??????, ?????? ?????????? ???? ????????? ??? ????? "??" ????? "?????" ??? ?????...

    Basically an interesting book. It was written in the 80's and is a little out dated in facts and writing style. I liked how he explained different techniques that are used to influence us, and then had a section on "how to resist." I found him a tad paranoid, though. He seemed to read ...

    ????? ?????? ?? ????? ??? ?????? ??????? ???? ??????? ?? ????? ???? ????? ?????? ??? ???? ?? ???? ? ??????? ???? ???? ???? ??? ?????? ???????? ???? ?????? ? ?...

    This book gives good insight to compliance strategies and main reasons we are persuaded - however I was unimpressed by a few of the examples Cialdini used and the main conclusion he made at the end of the book. Example 1: After claiming to have been a bigger socialite than he reall...

    Although this book is informative it is also repetitive. It states that a vast majority of people don't think for themselves and go along with the majority. I might have believed some of that, but I read. Every day more and more web sites open up with alternating viewpoints. Just lo...

    This book again is an evidence of how easily men can manipulate each other, highly recommended for entrepreneurs and influencers. ...

  • John
    Feb 27, 2017

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

  • عمرو  عزازي
    Oct 31, 2017

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...

    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional ...

    'Know Thyself' is not just a catchy clich, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, why they do wha...

    ?? ?? ?? ????? ??????? - ????? ???? ?? ?????? ?????. ?? ?????? ?? ???? ?????, ? ?????? ?????? ?? ??????. ???? ????? ???????? (?.?. ??? ???? ?? ?? ??????) ???? ????...

    With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended. Another fascinating boo...

    I have read a fair amount of literature about psychology, group dynamics and social influence - mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn't know most of it. Now I do. This b...

    ??? ? ??? ??? ????????? ???. ?? ???????? ????? ??????????? ???????? ????? ???? ??????, ?????? ?????????? ???? ????????? ??? ????? "??" ????? "?????" ??? ?????...

    Basically an interesting book. It was written in the 80's and is a little out dated in facts and writing style. I liked how he explained different techniques that are used to influence us, and then had a section on "how to resist." I found him a tad paranoid, though. He seemed to read ...

    ????? ?????? ?? ????? ??? ?????? ??????? ???? ??????? ?? ????? ???? ????? ?????? ??? ???? ?? ???? ? ??????? ???? ???? ???? ??? ?????? ???????? ???? ?????? ? ?...

    This book gives good insight to compliance strategies and main reasons we are persuaded - however I was unimpressed by a few of the examples Cialdini used and the main conclusion he made at the end of the book. Example 1: After claiming to have been a bigger socialite than he reall...

    Although this book is informative it is also repetitive. It states that a vast majority of people don't think for themselves and go along with the majority. I might have believed some of that, but I read. Every day more and more web sites open up with alternating viewpoints. Just lo...

    This book again is an evidence of how easily men can manipulate each other, highly recommended for entrepreneurs and influencers. ...

    "Just what are the factors that cause one person to say YES to another person? All the weapons of influence discussed in this book work better under some conditions than under others. 1. RECIPROCITY - The rule says that we should try to repay, in kind, what another person has provi...

    Never before did I recommend a book to so many. The book had me in the first chapter. I went on talking about how 'revealing' the book is during hangouts with friends, in between classes, sometimes during classes and when not. I tried to explain to mom how the rule of reciprocation inf...

    Brilliant book! I first read Cialdini book several years ago and I try to make it my routine to read it at least every year since then. Professor Cialdini through many fascinating examples leads us on a journey to find how we are being persuaded to act and react in many ways that are...

    ???? ???? ? ???? ? ? ?????? ??????? ????????? ???? ??????? .. ? ?????? ?????? ?? ?? ????? ?????? ??? ????? ?????? ??? ????? ?? ???? ???? ??? ??? ?????. ??????...

  • Cyndi
    Feb 12, 2017

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...

    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional ...

    'Know Thyself' is not just a catchy clich, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, why they do wha...

    ?? ?? ?? ????? ??????? - ????? ???? ?? ?????? ?????. ?? ?????? ?? ???? ?????, ? ?????? ?????? ?? ??????. ???? ????? ???????? (?.?. ??? ???? ?? ?? ??????) ???? ????...

    With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended. Another fascinating boo...

    I have read a fair amount of literature about psychology, group dynamics and social influence - mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn't know most of it. Now I do. This b...

    ??? ? ??? ??? ????????? ???. ?? ???????? ????? ??????????? ???????? ????? ???? ??????, ?????? ?????????? ???? ????????? ??? ????? "??" ????? "?????" ??? ?????...

    Basically an interesting book. It was written in the 80's and is a little out dated in facts and writing style. I liked how he explained different techniques that are used to influence us, and then had a section on "how to resist." I found him a tad paranoid, though. He seemed to read ...

    ????? ?????? ?? ????? ??? ?????? ??????? ???? ??????? ?? ????? ???? ????? ?????? ??? ???? ?? ???? ? ??????? ???? ???? ???? ??? ?????? ???????? ???? ?????? ? ?...

    This book gives good insight to compliance strategies and main reasons we are persuaded - however I was unimpressed by a few of the examples Cialdini used and the main conclusion he made at the end of the book. Example 1: After claiming to have been a bigger socialite than he reall...

    Although this book is informative it is also repetitive. It states that a vast majority of people don't think for themselves and go along with the majority. I might have believed some of that, but I read. Every day more and more web sites open up with alternating viewpoints. Just lo...

  • Varun
    Jul 15, 2018

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...

  • Jeanne
    Jun 19, 2018

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...

    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional ...

    'Know Thyself' is not just a catchy clich, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, why they do wha...

    ?? ?? ?? ????? ??????? - ????? ???? ?? ?????? ?????. ?? ?????? ?? ???? ?????, ? ?????? ?????? ?? ??????. ???? ????? ???????? (?.?. ??? ???? ?? ?? ??????) ???? ????...

    With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended. Another fascinating boo...

    I have read a fair amount of literature about psychology, group dynamics and social influence - mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn't know most of it. Now I do. This b...

    ??? ? ??? ??? ????????? ???. ?? ???????? ????? ??????????? ???????? ????? ???? ??????, ?????? ?????????? ???? ????????? ??? ????? "??" ????? "?????" ??? ?????...

    Basically an interesting book. It was written in the 80's and is a little out dated in facts and writing style. I liked how he explained different techniques that are used to influence us, and then had a section on "how to resist." I found him a tad paranoid, though. He seemed to read ...

    ????? ?????? ?? ????? ??? ?????? ??????? ???? ??????? ?? ????? ???? ????? ?????? ??? ???? ?? ???? ? ??????? ???? ???? ???? ??? ?????? ???????? ???? ?????? ? ?...

    This book gives good insight to compliance strategies and main reasons we are persuaded - however I was unimpressed by a few of the examples Cialdini used and the main conclusion he made at the end of the book. Example 1: After claiming to have been a bigger socialite than he reall...

    Although this book is informative it is also repetitive. It states that a vast majority of people don't think for themselves and go along with the majority. I might have believed some of that, but I read. Every day more and more web sites open up with alternating viewpoints. Just lo...

    This book again is an evidence of how easily men can manipulate each other, highly recommended for entrepreneurs and influencers. ...

    "Just what are the factors that cause one person to say YES to another person? All the weapons of influence discussed in this book work better under some conditions than under others. 1. RECIPROCITY - The rule says that we should try to repay, in kind, what another person has provi...

    Never before did I recommend a book to so many. The book had me in the first chapter. I went on talking about how 'revealing' the book is during hangouts with friends, in between classes, sometimes during classes and when not. I tried to explain to mom how the rule of reciprocation inf...

    Brilliant book! I first read Cialdini book several years ago and I try to make it my routine to read it at least every year since then. Professor Cialdini through many fascinating examples leads us on a journey to find how we are being persuaded to act and react in many ways that are...

    ???? ???? ? ???? ? ? ?????? ??????? ????????? ???? ??????? .. ? ?????? ?????? ?? ?? ????? ?????? ??? ????? ?????? ??? ????? ?? ???? ???? ??? ??? ?????. ??????...

    Social psychology is going through a replication crisis right now, but Influence is a reminder of the field's promise and its return on our investment on it. I prefer reading fiction outside of work, although generally have both fiction and nonfiction going simultaneously. Robert Ci...

  • Amir
    Apr 20, 2012

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...

    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional ...

    'Know Thyself' is not just a catchy clich, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, why they do wha...

    ?? ?? ?? ????? ??????? - ????? ???? ?? ?????? ?????. ?? ?????? ?? ???? ?????, ? ?????? ?????? ?? ??????. ???? ????? ???????? (?.?. ??? ???? ?? ?? ??????) ???? ????...

    With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended. Another fascinating boo...

    I have read a fair amount of literature about psychology, group dynamics and social influence - mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn't know most of it. Now I do. This b...

    ??? ? ??? ??? ????????? ???. ?? ???????? ????? ??????????? ???????? ????? ???? ??????, ?????? ?????????? ???? ????????? ??? ????? "??" ????? "?????" ??? ?????...

    Basically an interesting book. It was written in the 80's and is a little out dated in facts and writing style. I liked how he explained different techniques that are used to influence us, and then had a section on "how to resist." I found him a tad paranoid, though. He seemed to read ...

    ????? ?????? ?? ????? ??? ?????? ??????? ???? ??????? ?? ????? ???? ????? ?????? ??? ???? ?? ???? ? ??????? ???? ???? ???? ??? ?????? ???????? ???? ?????? ? ?...

    This book gives good insight to compliance strategies and main reasons we are persuaded - however I was unimpressed by a few of the examples Cialdini used and the main conclusion he made at the end of the book. Example 1: After claiming to have been a bigger socialite than he reall...

    Although this book is informative it is also repetitive. It states that a vast majority of people don't think for themselves and go along with the majority. I might have believed some of that, but I read. Every day more and more web sites open up with alternating viewpoints. Just lo...

    This book again is an evidence of how easily men can manipulate each other, highly recommended for entrepreneurs and influencers. ...

    "Just what are the factors that cause one person to say YES to another person? All the weapons of influence discussed in this book work better under some conditions than under others. 1. RECIPROCITY - The rule says that we should try to repay, in kind, what another person has provi...

    Never before did I recommend a book to so many. The book had me in the first chapter. I went on talking about how 'revealing' the book is during hangouts with friends, in between classes, sometimes during classes and when not. I tried to explain to mom how the rule of reciprocation inf...

    Brilliant book! I first read Cialdini book several years ago and I try to make it my routine to read it at least every year since then. Professor Cialdini through many fascinating examples leads us on a journey to find how we are being persuaded to act and react in many ways that are...

  • Wen
    Feb 01, 2018

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

  • Shishir
    May 27, 2012

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

  • Abubakar Mehdi
    Apr 08, 2016

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

  • Ruhin Joyee
    Aug 29, 2014

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...

    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional ...

    'Know Thyself' is not just a catchy clich, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, why they do wha...

    ?? ?? ?? ????? ??????? - ????? ???? ?? ?????? ?????. ?? ?????? ?? ???? ?????, ? ?????? ?????? ?? ??????. ???? ????? ???????? (?.?. ??? ???? ?? ?? ??????) ???? ????...

    With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended. Another fascinating boo...

    I have read a fair amount of literature about psychology, group dynamics and social influence - mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn't know most of it. Now I do. This b...

    ??? ? ??? ??? ????????? ???. ?? ???????? ????? ??????????? ???????? ????? ???? ??????, ?????? ?????????? ???? ????????? ??? ????? "??" ????? "?????" ??? ?????...

    Basically an interesting book. It was written in the 80's and is a little out dated in facts and writing style. I liked how he explained different techniques that are used to influence us, and then had a section on "how to resist." I found him a tad paranoid, though. He seemed to read ...

    ????? ?????? ?? ????? ??? ?????? ??????? ???? ??????? ?? ????? ???? ????? ?????? ??? ???? ?? ???? ? ??????? ???? ???? ???? ??? ?????? ???????? ???? ?????? ? ?...

    This book gives good insight to compliance strategies and main reasons we are persuaded - however I was unimpressed by a few of the examples Cialdini used and the main conclusion he made at the end of the book. Example 1: After claiming to have been a bigger socialite than he reall...

    Although this book is informative it is also repetitive. It states that a vast majority of people don't think for themselves and go along with the majority. I might have believed some of that, but I read. Every day more and more web sites open up with alternating viewpoints. Just lo...

    This book again is an evidence of how easily men can manipulate each other, highly recommended for entrepreneurs and influencers. ...

    "Just what are the factors that cause one person to say YES to another person? All the weapons of influence discussed in this book work better under some conditions than under others. 1. RECIPROCITY - The rule says that we should try to repay, in kind, what another person has provi...

    Never before did I recommend a book to so many. The book had me in the first chapter. I went on talking about how 'revealing' the book is during hangouts with friends, in between classes, sometimes during classes and when not. I tried to explain to mom how the rule of reciprocation inf...

  • عبدالرحمن عقاب
    Apr 12, 2013

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

  • Loïc Bicamumpaka
    Feb 03, 2016

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...

    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional ...

    'Know Thyself' is not just a catchy clich, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, why they do wha...

    ?? ?? ?? ????? ??????? - ????? ???? ?? ?????? ?????. ?? ?????? ?? ???? ?????, ? ?????? ?????? ?? ??????. ???? ????? ???????? (?.?. ??? ???? ?? ?? ??????) ???? ????...

    With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended. Another fascinating boo...

    I have read a fair amount of literature about psychology, group dynamics and social influence - mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn't know most of it. Now I do. This b...

    ??? ? ??? ??? ????????? ???. ?? ???????? ????? ??????????? ???????? ????? ???? ??????, ?????? ?????????? ???? ????????? ??? ????? "??" ????? "?????" ??? ?????...

    Basically an interesting book. It was written in the 80's and is a little out dated in facts and writing style. I liked how he explained different techniques that are used to influence us, and then had a section on "how to resist." I found him a tad paranoid, though. He seemed to read ...

    ????? ?????? ?? ????? ??? ?????? ??????? ???? ??????? ?? ????? ???? ????? ?????? ??? ???? ?? ???? ? ??????? ???? ???? ???? ??? ?????? ???????? ???? ?????? ? ?...

    This book gives good insight to compliance strategies and main reasons we are persuaded - however I was unimpressed by a few of the examples Cialdini used and the main conclusion he made at the end of the book. Example 1: After claiming to have been a bigger socialite than he reall...

    Although this book is informative it is also repetitive. It states that a vast majority of people don't think for themselves and go along with the majority. I might have believed some of that, but I read. Every day more and more web sites open up with alternating viewpoints. Just lo...

    This book again is an evidence of how easily men can manipulate each other, highly recommended for entrepreneurs and influencers. ...

    "Just what are the factors that cause one person to say YES to another person? All the weapons of influence discussed in this book work better under some conditions than under others. 1. RECIPROCITY - The rule says that we should try to repay, in kind, what another person has provi...

  • Saeed Nasser
    Jun 23, 2014

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...

    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...

    ??? ?? ?????? ?? ???? ??????? ?????? ?????( ???? ???????) ??? ??? ????? ???? ??? ?? ???? ??? ????? ?????????. ?????? ???? ????? ??????? ?????? ??? ??????. ????...

    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...

    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional ...

    'Know Thyself' is not just a catchy clich, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, why they do wha...

    ?? ?? ?? ????? ??????? - ????? ???? ?? ?????? ?????. ?? ?????? ?? ???? ?????, ? ?????? ?????? ?? ??????. ???? ????? ???????? (?.?. ??? ???? ?? ?? ??????) ???? ????...

    With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended. Another fascinating boo...

    I have read a fair amount of literature about psychology, group dynamics and social influence - mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn't know most of it. Now I do. This b...

    ??? ? ??? ??? ????????? ???. ?? ???????? ????? ??????????? ???????? ????? ???? ??????, ?????? ?????????? ???? ????????? ??? ????? "??" ????? "?????" ??? ?????...

    Basically an interesting book. It was written in the 80's and is a little out dated in facts and writing style. I liked how he explained different techniques that are used to influence us, and then had a section on "how to resist." I found him a tad paranoid, though. He seemed to read ...

    ????? ?????? ?? ????? ??? ?????? ??????? ???? ??????? ?? ????? ???? ????? ?????? ??? ???? ?? ???? ? ??????? ???? ???? ???? ??? ?????? ???????? ???? ?????? ? ?...

  • Pouting Always
    Jan 26, 2017

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

  • imane
    Nov 12, 2017

    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...

    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...

    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...

    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...

    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...

    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...

    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again. I tired one of his techniques on a...

    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...

    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...

    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...

    ???? ???? ???? ?? ?????? ?????? ???? ???? ??? ??? ?????. ??? ??????? ??? ??? ??????? ????? ??????? ??????? ????? ???? ????? ????? ?????? ????? ??? ???. ???? ?...