Hit Makers: The Science of Popularity in an Age of Distraction

Hit Makers: The Science of Popularity in an Age of Distraction

Atlantic senior editor Derek Thompson puts pop culture under the lens of science to investigate what every business, every artist, every person looking to promote themselves and their work is after: what makes a hit a hit.Hit Makers is a groundbreaking investigation into the most valuable currency of the 21st century: people's attention. With incisive analysis and captivat...

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Title:Hit Makers: The Science of Popularity in an Age of Distraction
Author:Derek Thompson
Rating:
ISBN:110198032X
Format Type:Hardcover
Number of Pages:352 pages

Hit Makers: The Science of Popularity in an Age of Distraction Reviews

  • Milka
    Dec 21, 2016
    The synopsis for Derek Thompson's book instantly caught my attention -- not only does it point towards a phenomenon that I find extremely interesting (how certain books, movies, songs, etc. become popular while other just as good pieces of entertainment do not), it also is a book that deals with iss...
  • Maddie
    Jan 07, 2017
    I received an advance uncorrected proof of Hit Makers: The Science of Popularity in an Age of Distraction from a Goodreads giveaway. I haven't made a habit of reading much non-fiction in the past, because I've often found it either too dry, or, if interesting, poorly argued. Hit Makers didn't suffer...
  • Jordan Weissmann
    Feb 06, 2017
    This is just a really excellent pop science book. Thompson is a talented story teller and lovely writer who breezily explains the psychological and economic forces that shape what we like. It's wide-ranging; he uses the making of Star Wars, impressionist art, ESPN, Disney, 50 Shades of Gray, early R...
  • Lori L (She Treads Softly)
    Feb 07, 2017
    Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson is a very highly recommended examination of popularity of things and how and why they gained their status. This is an engrossing look at popularity. Thompson has a comfortable writing style that is full of anecdotes and...
  • Laura Martin
    Feb 08, 2017
    This book is one of the most interesting books I've read in a long time. There are important lessons to be learned from this book such as MAYA and distribution models that can relate to any industry and teach anyone how to rethink their marketing or sales strategies. However, while it is useful, it ...
  • Bob
    Feb 27, 2017
    Summary: Explores what makes a hit, and explodes some of the myths around hits such as the idea of something going "viral."How does something become a "hit?" Anyone creating a work of art, propounding an idea, promoting a candidate, launching a new product would like to know. Derek Thompson, a senio...
  • Robin Tierney
    Feb 20, 2017
    Many good case studies and thoughtful observations. My notes (not a review) follow.Hit Makers: The Science of Popularity in an Age of DistractionBy Derek ThompsonFacebook has irreversibly changed news delivery and is the key news source today. Ad supported, so must find ways to catch and keep your a...
  • Bobbie
    Feb 26, 2017
    What makes something in our culture popular? Thompson takes the question and rolls it around in his palms, kneading and stretching it with a range of different examples and stories and ideas. Although he sometimes pulls the mixture too thin by adding extra characters (particularly in the second half...
  • Rae
    Jun 05, 2017
    Hit Makers is everything I wanted You May Also Like to be, a readable inquiry into why people like the things they do en masse. Where You May Also Like was dry and I ultimately abandoned it, Hit Makers did a good job of tying in interesting anecdotes and real life examples. There were several parts ...
  • Nelson Zagalo
    Jun 04, 2017
    Thompson writes very well, and is able to engage us in stories and facts. He's a journalist and uses this book to go much further than he could with just simple articles. You'll be surprised and gain a lot of insight into contemporary culture, which will make you think about what you like and dislik...