Hit Makers: The Science of Popularity in an Age of Distraction

Hit Makers: The Science of Popularity in an Age of Distraction

Atlantic senior editor Derek Thompson puts pop culture under the lens of science to investigate what every business, every artist, every person looking to promote themselves and their work is after: what makes a hit a hit.Hit Makers is a groundbreaking investigation into the most valuable currency of the 21st century: people's attention. With incisive analysis and captivat...

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Title:Hit Makers: The Science of Popularity in an Age of Distraction
Author:Derek Thompson
Rating:
ISBN:110198032X
Format Type:Hardcover
Number of Pages:352 pages

Hit Makers: The Science of Popularity in an Age of Distraction Reviews

  • Milka
    Dec 21, 2016
    The synopsis for Derek Thompson's book instantly caught my attention -- not only does it point towards a phenomenon that I find extremely interesting (how certain books, movies, songs, etc. become popular while other just as good pieces of entertainment do not), it also is a book that deals with iss...
  • Maddie
    Jan 07, 2017
    I received an advance uncorrected proof of Hit Makers: The Science of Popularity in an Age of Distraction from a Goodreads giveaway. I haven't made a habit of reading much non-fiction in the past, because I've often found it either too dry, or, if interesting, poorly argued. Hit Makers didn't suffer...
  • Anastasia Alén
    Feb 16, 2017
    Excellent book! Genius and to the point. How nothing really goes viral There is a reason why and how something becomes popular. Thank you Penguin Press and Netgalley for a copy of this book in exchange for an honest review!...
  • Jordan Weissmann
    Feb 06, 2017
    This is just a really excellent pop science book. Thompson is a talented story teller and lovely writer who breezily explains the psychological and economic forces that shape what we like. It's wide-ranging; he uses the making of Star Wars, impressionist art, ESPN, Disney, 50 Shades of Gray, early R...
  • Lori L (She Treads Softly)
    Feb 07, 2017
    Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson is a very highly recommended examination of popularity of things and how and why they gained their status. This is an engrossing look at popularity. Thompson has a comfortable writing style that is full of anecdotes and...
  • Laura Martin
    Feb 08, 2017
    This book is one of the most interesting books I've read in a long time. There are important lessons to be learned from this book such as MAYA and distribution models that can relate to any industry and teach anyone how to rethink their marketing or sales strategies. However, while it is useful, it ...
  • Bob
    Feb 27, 2017
    Summary: Explores what makes a hit, and explodes some of the myths around hits such as the idea of something going "viral."How does something become a "hit?" Anyone creating a work of art, propounding an idea, promoting a candidate, launching a new product would like to know. Derek Thompson, a senio...
  • Robin Tierney
    Feb 20, 2017
    Many good case studies and thoughtful observations. My notes (not a review) follow.Hit Makers: The Science of Popularity in an Age of DistractionBy Derek ThompsonFacebook has irreversibly changed news delivery and is the key news source today. Ad supported, so must find ways to catch and keep your a...
  • Oryx
    Mar 03, 2017
    Really really, really good. 4.04...
  • Mike Zickar
    Apr 07, 2017
    The book is a melange of interesting ideas and threads that, I felt, lacked a grand unifying structure. It was as if the author got excited about uncovering a new idea and left the thread that he was pursuing to go down another path. An interesting read despite this criticism. . ....