The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influ...

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Title:The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Author:Scott Galloway
Rating:
Genres:Business
ISBN:0735213658
Edition Language:English
Format Type:Hardcover
Number of Pages:320 pages pages

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Reviews

  • Mehrsa
    Oct 18, 2017

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

  • stef
    Oct 07, 2017

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

  • Gretchen Alice
    Nov 29, 2017

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

  • Susan
    Oct 01, 2017

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with eng...

  • Wen
    Jan 07, 2018

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

  • Bernd Schiffer
    Nov 14, 2017

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

    Engaging and interesting but the humor might not be for everyone. ...

    According to the book description, "?Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or...

  • Blake
    Nov 08, 2017

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

  • Quintin Zimmermann
    Sep 20, 2017

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

  • John Plowright
    Oct 02, 2017

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...

    ?The Four? considers the enormous power accrued ? for good and for (tax-avoiding, job-destroying, fake news-propagating) ill ? by the big four technology giants Amazon, Apple, Facebook and Google. This examination takes place at a very interesting time for, as author Scott G...

  • Brittany Reads
    Nov 15, 2017

    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the explo...

    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author?s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any. The contents within each c...

    Glad this book was a very short read, since it?s not worth much of anyone?s time. I tend to not write my thoughts up on books I?ve read in a formalized fashion, but this one can?t slip by.  Galloway?s writing style is insufferable, and right off the bat in the introductio...

    This is terrifying and hilarious and necessary. Everyone should be reading this?especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They?ll be the friendly trustworthy platforms we all use. What do we even do as...

    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me T...

    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132 ...