Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer co...

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Title:Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
Author:Jay Baer
Rating:
Genres:Business
ISBN:0525537279
Format Type:Hardcover
Number of Pages:272 pages pages

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth Reviews

  • Abbie Miller
    Apr 20, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

  • Michael
    Apr 26, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

    Amazing read that really got some gears turning for me. Every book I?ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday! ...

    There are some good ideas here; however, the examples tend to be more geared toward B2C rather than B2B, and I'm more interested in B2B. I still think the author provides a useful framework. ...

  • Rob Woodbridge
    Dec 20, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

    Amazing read that really got some gears turning for me. Every book I?ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday! ...

    There are some good ideas here; however, the examples tend to be more geared toward B2C rather than B2B, and I'm more interested in B2B. I still think the author provides a useful framework. ...

    Good one for marketing people ...

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  • Ryan DeLuca
    Mar 24, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

    Amazing read that really got some gears turning for me. Every book I?ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday! ...

    There are some good ideas here; however, the examples tend to be more geared toward B2C rather than B2B, and I'm more interested in B2B. I still think the author provides a useful framework. ...

    Good one for marketing people ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Lorilin
    Oct 12, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

  • Arjen
    Feb 24, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

  • Nick
    Apr 07, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

    Amazing read that really got some gears turning for me. Every book I?ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday! ...

  • Josh Patrick
    Nov 22, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

  • Madeleine Work
    Feb 27, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

  • Dr. Byron Ernest
    Feb 28, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

    Amazing read that really got some gears turning for me. Every book I?ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday! ...

    There are some good ideas here; however, the examples tend to be more geared toward B2C rather than B2B, and I'm more interested in B2B. I still think the author provides a useful framework. ...

    Good one for marketing people ...

    ...

    ...

  • Walter
    Mar 19, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

    Amazing read that really got some gears turning for me. Every book I?ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday! ...

    There are some good ideas here; however, the examples tend to be more geared toward B2C rather than B2B, and I'm more interested in B2B. I still think the author provides a useful framework. ...

    Good one for marketing people ...

    ...

    ...

    ...

    ...

  • Mark Bruk
    Mar 04, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

  • Olli Kopakkala
    Jan 16, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

  • V Narayanan
    Feb 27, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

    Amazing read that really got some gears turning for me. Every book I?ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday! ...

    There are some good ideas here; however, the examples tend to be more geared toward B2C rather than B2B, and I'm more interested in B2B. I still think the author provides a useful framework. ...

    Good one for marketing people ...

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  • J
    Dec 31, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

    Amazing read that really got some gears turning for me. Every book I?ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday! ...

    There are some good ideas here; however, the examples tend to be more geared toward B2C rather than B2B, and I'm more interested in B2B. I still think the author provides a useful framework. ...

    Good one for marketing people ...

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  • Stan Skrabut
    Mar 02, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

  • Philippe Lazaro
    Jan 20, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

    Amazing read that really got some gears turning for me. Every book I?ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday! ...

    There are some good ideas here; however, the examples tend to be more geared toward B2C rather than B2B, and I'm more interested in B2B. I still think the author provides a useful framework. ...

    Good one for marketing people ...

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  • Ria Reihana
    May 05, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

    Amazing read that really got some gears turning for me. Every book I?ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday! ...

    There are some good ideas here; however, the examples tend to be more geared toward B2C rather than B2B, and I'm more interested in B2B. I still think the author provides a useful framework. ...

    Good one for marketing people ...

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  • Jami Lilo
    Aug 21, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

  • Felipe CZ
    Mar 15, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

  • Jim
    Feb 19, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

    Amazing read that really got some gears turning for me. Every book I?ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday! ...

    There are some good ideas here; however, the examples tend to be more geared toward B2C rather than B2B, and I'm more interested in B2B. I still think the author provides a useful framework. ...

    Good one for marketing people ...

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  • Arturs Belevics
    Feb 27, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

    Amazing read that really got some gears turning for me. Every book I?ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday! ...

    There are some good ideas here; however, the examples tend to be more geared toward B2C rather than B2B, and I'm more interested in B2B. I still think the author provides a useful framework. ...

    Good one for marketing people ...

    ...

  • Dan Moyle
    Jan 31, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

  • Seth M Goldstein
    Jan 15, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

  • Mikhail Elizarev
    Mar 10, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

  • Synthia Salomon
    Feb 28, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

    Amazing read that really got some gears turning for me. Every book I?ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday! ...

    There are some good ideas here; however, the examples tend to be more geared toward B2C rather than B2B, and I'm more interested in B2B. I still think the author provides a useful framework. ...

    Good one for marketing people ...

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  • Ruchin Gupta
    Feb 28, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

    Amazing read that really got some gears turning for me. Every book I?ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday! ...

    There are some good ideas here; however, the examples tend to be more geared toward B2C rather than B2B, and I'm more interested in B2B. I still think the author provides a useful framework. ...

    Good one for marketing people ...

  • Blake Guidry
    Jan 01, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

    Amazing read that really got some gears turning for me. Every book I?ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday! ...

    There are some good ideas here; however, the examples tend to be more geared toward B2C rather than B2B, and I'm more interested in B2B. I still think the author provides a useful framework. ...

    Good one for marketing people ...

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  • Rosa Hudepohl
    Feb 18, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

    Amazing read that really got some gears turning for me. Every book I?ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday! ...

    There are some good ideas here; however, the examples tend to be more geared toward B2C rather than B2B, and I'm more interested in B2B. I still think the author provides a useful framework. ...

    Good one for marketing people ...

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  • Lindsay
    Mar 28, 2019

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, ...

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What i...

    So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at h...

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters ...

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin. 2/3 kirjasta on tosi hyvää kontenttia. On paljon hauskoja esimerkkejä. Sen jälkeen menee aika turhaksi asioiden toistamisek...

    Worth reading As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itsel...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I?ll be shouting this strategy from the rooftops for a long time. ...

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd. ...

    A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business. ...

    i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page. ...

    Amazing read that really got some gears turning for me. Every book I?ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday! ...

    There are some good ideas here; however, the examples tend to be more geared toward B2C rather than B2B, and I'm more interested in B2B. I still think the author provides a useful framework. ...

    Good one for marketing people ...

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