Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer co...

DownloadRead Online
Title:Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
Author:Jay Baer
Rating:
Genres:Business
ISBN:0525537279
Format Type:Hardcover
Number of Pages:272 pages pages

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth Reviews

  • Steve Young
    Oct 25, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Jill Retan
    Aug 21, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Sergey Kapustin
    Sep 26, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Joe
    Nov 29, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

  • Sarah Romero
    Sep 19, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Jonathan
    Sep 19, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Garrio Harrison
    Oct 21, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

  • James Ketchell
    Sep 16, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Curtismchale
    Nov 01, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Andriy
    Dec 09, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

  • Haley
    Nov 03, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Aaron Slack
    Oct 27, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Helen
    Dec 06, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

  • Lorilin
    Oct 12, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

  • Bewhy
    Oct 02, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • thioacetone
    Sep 10, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Shane
    Nov 01, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Jessica Simons
    Oct 04, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Casey
    Nov 13, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Renata Hale
    Sep 27, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Josh Patrick
    Nov 22, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

  • Bobby Stark
    Nov 30, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Abby Karcz
    Oct 19, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

  • Jarom
    Sep 30, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Joshua McQueen
    Oct 02, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Sam Williamson
    Oct 13, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Matthew Parrish
    Sep 29, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Rachel Kresge
    Sep 14, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Jennifer Pleasants Yolton
    Oct 03, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Joseph Breitreiter
    Nov 16, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Olga
    Aug 26, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Lorraine Lilly
    Oct 02, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Rodrigo Díaz Concha
    Oct 18, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Angel Falcon
    Sep 21, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Emily
    Oct 03, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Adrianna
    Oct 04, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Gina
    Sep 19, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Allison Melnik
    Nov 29, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Diana
    Oct 05, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Brittany Joiner
    Nov 04, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

  • Karla Cook
    Aug 20, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Jason
    Sep 25, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Kevin Neuse
    Oct 08, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Tamu Evans
    Sep 28, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Jami Lilo
    Aug 21, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

  • Elizabeth
    Nov 06, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Rebekah
    Sep 18, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Kier Wilkinson
    Sep 28, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Marlys Arnold
    Sep 05, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Jennifer
    Sep 28, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Nikki Tetreault
    Dec 11, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Tony Winyard
    Nov 13, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Larry A Gunter
    Oct 19, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Ahmed AL Mahrezi
    Jul 19, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Arundeep Pawar
    Nov 02, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Alena
    Sep 27, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Frederika
    Oct 01, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

  • Cecil Rayan
    Nov 03, 2018

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give...

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get...

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remembe...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...

    ...