Lost and Founder: A Painfully Honest Field Guide to the Startup World

Lost and Founder: A Painfully Honest Field Guide to the Startup World

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubte Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many...

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Title:Lost and Founder: A Painfully Honest Field Guide to the Startup World
Author:Rand Fishkin
Rating:
Genres:Business
ISBN:B078HX9ZL3
Edition Language:English
Format Type:Kindle Edition
Number of Pages:300 pages pages

Lost and Founder: A Painfully Honest Field Guide to the Startup World Reviews

  • Misty
    May 28, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

  • Alyssa
    Jun 14, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    Refreshingly honest and inspiring. ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?ve been a user of Rand?s products (Moz) since 2007, and was delighted to read his book about his experiences running a company, arguably the most popular company, in the world of SEO. I currently work in a startup environment (company is 10 years old but is presently entirely boo...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    As someone that's been familiar with the story of Moz and Rand for the last few years, Lost and Founder wasn't a surprise. It's exactly what I expected it to be: transparent, to the point, straight-forward and incredibly useful. The purpose of Lost and Founder is similar to what a numb...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I?m a big fan of Rand and his work and as such thoroughly enjoyed this book. It gives you a very in-depth look into his journey with Moz that I believe can be valuable if you?re planning on founding a startup. In true Rand fashion there is complete transparency in numbers, from...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    An extremely authentic, sometimes uncomfortably so, look at the experience of starting a tech startup. Rand shares many great tips, but perhaps the overarching lesson of the book is for founders to know thyself. Rand has strong opinions on many of the typical founder challenges: to boo...

    I finished this a while ago, just realized I hadn't reviewed it. I enjoyed Lost and Founder quite a bit. I do SEO and am very familiar with Moz and Rand already, and it was pretty interesting getting a view inside the company and the inner workings and processes from Rand's perspect...

    I have followed Rand Fishkin for years and I have always admired his candidness. His depression, his thoughts about SEO and the like... he has always brought an amazing level of transparency. This book is one of the best I have ever read about real, raw entrepreneurship. Forget about t...

    Rand Fishkin is the founder of Moz formerly known as SEOmoz. Since then the company has grown to become one of the world leading SEO tools. As you may guess, the book ?Lost and Founder? goes through the entrepreneurial path of the author, however, as its subtitle suggests, it is as...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

  • Jurgen Appelo
    Jun 23, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    Refreshingly honest and inspiring. ...

  • Justohidalgo
    Jan 04, 2019

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    Refreshingly honest and inspiring. ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?ve been a user of Rand?s products (Moz) since 2007, and was delighted to read his book about his experiences running a company, arguably the most popular company, in the world of SEO. I currently work in a startup environment (company is 10 years old but is presently entirely boo...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    As someone that's been familiar with the story of Moz and Rand for the last few years, Lost and Founder wasn't a surprise. It's exactly what I expected it to be: transparent, to the point, straight-forward and incredibly useful. The purpose of Lost and Founder is similar to what a numb...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I?m a big fan of Rand and his work and as such thoroughly enjoyed this book. It gives you a very in-depth look into his journey with Moz that I believe can be valuable if you?re planning on founding a startup. In true Rand fashion there is complete transparency in numbers, from...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    An extremely authentic, sometimes uncomfortably so, look at the experience of starting a tech startup. Rand shares many great tips, but perhaps the overarching lesson of the book is for founders to know thyself. Rand has strong opinions on many of the typical founder challenges: to boo...

    I finished this a while ago, just realized I hadn't reviewed it. I enjoyed Lost and Founder quite a bit. I do SEO and am very familiar with Moz and Rand already, and it was pretty interesting getting a view inside the company and the inner workings and processes from Rand's perspect...

    I have followed Rand Fishkin for years and I have always admired his candidness. His depression, his thoughts about SEO and the like... he has always brought an amazing level of transparency. This book is one of the best I have ever read about real, raw entrepreneurship. Forget about t...

  • Andrus
    Jan 06, 2019

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

  • Tihana
    May 22, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    Refreshingly honest and inspiring. ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?ve been a user of Rand?s products (Moz) since 2007, and was delighted to read his book about his experiences running a company, arguably the most popular company, in the world of SEO. I currently work in a startup environment (company is 10 years old but is presently entirely boo...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    As someone that's been familiar with the story of Moz and Rand for the last few years, Lost and Founder wasn't a surprise. It's exactly what I expected it to be: transparent, to the point, straight-forward and incredibly useful. The purpose of Lost and Founder is similar to what a numb...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I?m a big fan of Rand and his work and as such thoroughly enjoyed this book. It gives you a very in-depth look into his journey with Moz that I believe can be valuable if you?re planning on founding a startup. In true Rand fashion there is complete transparency in numbers, from...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

  • Ahmad Abugosh
    May 14, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

  • Eetu
    Jul 07, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    Refreshingly honest and inspiring. ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?ve been a user of Rand?s products (Moz) since 2007, and was delighted to read his book about his experiences running a company, arguably the most popular company, in the world of SEO. I currently work in a startup environment (company is 10 years old but is presently entirely boo...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    As someone that's been familiar with the story of Moz and Rand for the last few years, Lost and Founder wasn't a surprise. It's exactly what I expected it to be: transparent, to the point, straight-forward and incredibly useful. The purpose of Lost and Founder is similar to what a numb...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I?m a big fan of Rand and his work and as such thoroughly enjoyed this book. It gives you a very in-depth look into his journey with Moz that I believe can be valuable if you?re planning on founding a startup. In true Rand fashion there is complete transparency in numbers, from...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    An extremely authentic, sometimes uncomfortably so, look at the experience of starting a tech startup. Rand shares many great tips, but perhaps the overarching lesson of the book is for founders to know thyself. Rand has strong opinions on many of the typical founder challenges: to boo...

    I finished this a while ago, just realized I hadn't reviewed it. I enjoyed Lost and Founder quite a bit. I do SEO and am very familiar with Moz and Rand already, and it was pretty interesting getting a view inside the company and the inner workings and processes from Rand's perspect...

    I have followed Rand Fishkin for years and I have always admired his candidness. His depression, his thoughts about SEO and the like... he has always brought an amazing level of transparency. This book is one of the best I have ever read about real, raw entrepreneurship. Forget about t...

    Rand Fishkin is the founder of Moz formerly known as SEOmoz. Since then the company has grown to become one of the world leading SEO tools. As you may guess, the book ?Lost and Founder? goes through the entrepreneurial path of the author, however, as its subtitle suggests, it is as...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

  • Rocio
    Sep 16, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

  • Marshall
    Jun 07, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    Refreshingly honest and inspiring. ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

  • Nicolas
    Dec 16, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

  • Ope Bukola
    Jan 08, 2019

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    Refreshingly honest and inspiring. ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?ve been a user of Rand?s products (Moz) since 2007, and was delighted to read his book about his experiences running a company, arguably the most popular company, in the world of SEO. I currently work in a startup environment (company is 10 years old but is presently entirely boo...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    As someone that's been familiar with the story of Moz and Rand for the last few years, Lost and Founder wasn't a surprise. It's exactly what I expected it to be: transparent, to the point, straight-forward and incredibly useful. The purpose of Lost and Founder is similar to what a numb...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I?m a big fan of Rand and his work and as such thoroughly enjoyed this book. It gives you a very in-depth look into his journey with Moz that I believe can be valuable if you?re planning on founding a startup. In true Rand fashion there is complete transparency in numbers, from...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    An extremely authentic, sometimes uncomfortably so, look at the experience of starting a tech startup. Rand shares many great tips, but perhaps the overarching lesson of the book is for founders to know thyself. Rand has strong opinions on many of the typical founder challenges: to boo...

  • Mike Hernalsteen
    Dec 21, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    Refreshingly honest and inspiring. ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?ve been a user of Rand?s products (Moz) since 2007, and was delighted to read his book about his experiences running a company, arguably the most popular company, in the world of SEO. I currently work in a startup environment (company is 10 years old but is presently entirely boo...

  • Philip Joubert
    Oct 14, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

  • Vasco
    Dec 06, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

  • Stefan Bruun
    Jun 26, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

  • John-daniel Trask
    Jul 26, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    Refreshingly honest and inspiring. ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?ve been a user of Rand?s products (Moz) since 2007, and was delighted to read his book about his experiences running a company, arguably the most popular company, in the world of SEO. I currently work in a startup environment (company is 10 years old but is presently entirely boo...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    As someone that's been familiar with the story of Moz and Rand for the last few years, Lost and Founder wasn't a surprise. It's exactly what I expected it to be: transparent, to the point, straight-forward and incredibly useful. The purpose of Lost and Founder is similar to what a numb...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I?m a big fan of Rand and his work and as such thoroughly enjoyed this book. It gives you a very in-depth look into his journey with Moz that I believe can be valuable if you?re planning on founding a startup. In true Rand fashion there is complete transparency in numbers, from...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    An extremely authentic, sometimes uncomfortably so, look at the experience of starting a tech startup. Rand shares many great tips, but perhaps the overarching lesson of the book is for founders to know thyself. Rand has strong opinions on many of the typical founder challenges: to boo...

    I finished this a while ago, just realized I hadn't reviewed it. I enjoyed Lost and Founder quite a bit. I do SEO and am very familiar with Moz and Rand already, and it was pretty interesting getting a view inside the company and the inner workings and processes from Rand's perspect...

    I have followed Rand Fishkin for years and I have always admired his candidness. His depression, his thoughts about SEO and the like... he has always brought an amazing level of transparency. This book is one of the best I have ever read about real, raw entrepreneurship. Forget about t...

    Rand Fishkin is the founder of Moz formerly known as SEOmoz. Since then the company has grown to become one of the world leading SEO tools. As you may guess, the book ?Lost and Founder? goes through the entrepreneurial path of the author, however, as its subtitle suggests, it is as...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

  • Alejandro Sanoja
    Jun 30, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    Refreshingly honest and inspiring. ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?ve been a user of Rand?s products (Moz) since 2007, and was delighted to read his book about his experiences running a company, arguably the most popular company, in the world of SEO. I currently work in a startup environment (company is 10 years old but is presently entirely boo...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

  • Avtar Ram Singh
    Sep 30, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    Refreshingly honest and inspiring. ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?ve been a user of Rand?s products (Moz) since 2007, and was delighted to read his book about his experiences running a company, arguably the most popular company, in the world of SEO. I currently work in a startup environment (company is 10 years old but is presently entirely boo...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    As someone that's been familiar with the story of Moz and Rand for the last few years, Lost and Founder wasn't a surprise. It's exactly what I expected it to be: transparent, to the point, straight-forward and incredibly useful. The purpose of Lost and Founder is similar to what a numb...

  • Diego Gomes
    Jul 01, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

  • Yuliana Oselska
    May 12, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

  • Claire
    Jul 22, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

  • David
    Aug 01, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    Refreshingly honest and inspiring. ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?ve been a user of Rand?s products (Moz) since 2007, and was delighted to read his book about his experiences running a company, arguably the most popular company, in the world of SEO. I currently work in a startup environment (company is 10 years old but is presently entirely boo...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    As someone that's been familiar with the story of Moz and Rand for the last few years, Lost and Founder wasn't a surprise. It's exactly what I expected it to be: transparent, to the point, straight-forward and incredibly useful. The purpose of Lost and Founder is similar to what a numb...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

  • Ethan Hulbert
    Sep 03, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    Refreshingly honest and inspiring. ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?ve been a user of Rand?s products (Moz) since 2007, and was delighted to read his book about his experiences running a company, arguably the most popular company, in the world of SEO. I currently work in a startup environment (company is 10 years old but is presently entirely boo...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    As someone that's been familiar with the story of Moz and Rand for the last few years, Lost and Founder wasn't a surprise. It's exactly what I expected it to be: transparent, to the point, straight-forward and incredibly useful. The purpose of Lost and Founder is similar to what a numb...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I?m a big fan of Rand and his work and as such thoroughly enjoyed this book. It gives you a very in-depth look into his journey with Moz that I believe can be valuable if you?re planning on founding a startup. In true Rand fashion there is complete transparency in numbers, from...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    An extremely authentic, sometimes uncomfortably so, look at the experience of starting a tech startup. Rand shares many great tips, but perhaps the overarching lesson of the book is for founders to know thyself. Rand has strong opinions on many of the typical founder challenges: to boo...

    I finished this a while ago, just realized I hadn't reviewed it. I enjoyed Lost and Founder quite a bit. I do SEO and am very familiar with Moz and Rand already, and it was pretty interesting getting a view inside the company and the inner workings and processes from Rand's perspect...

  • Eva
    Sep 30, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    Refreshingly honest and inspiring. ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?ve been a user of Rand?s products (Moz) since 2007, and was delighted to read his book about his experiences running a company, arguably the most popular company, in the world of SEO. I currently work in a startup environment (company is 10 years old but is presently entirely boo...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    As someone that's been familiar with the story of Moz and Rand for the last few years, Lost and Founder wasn't a surprise. It's exactly what I expected it to be: transparent, to the point, straight-forward and incredibly useful. The purpose of Lost and Founder is similar to what a numb...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I?m a big fan of Rand and his work and as such thoroughly enjoyed this book. It gives you a very in-depth look into his journey with Moz that I believe can be valuable if you?re planning on founding a startup. In true Rand fashion there is complete transparency in numbers, from...

  • Steve Weber
    Jun 13, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    Refreshingly honest and inspiring. ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?ve been a user of Rand?s products (Moz) since 2007, and was delighted to read his book about his experiences running a company, arguably the most popular company, in the world of SEO. I currently work in a startup environment (company is 10 years old but is presently entirely boo...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    As someone that's been familiar with the story of Moz and Rand for the last few years, Lost and Founder wasn't a surprise. It's exactly what I expected it to be: transparent, to the point, straight-forward and incredibly useful. The purpose of Lost and Founder is similar to what a numb...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I?m a big fan of Rand and his work and as such thoroughly enjoyed this book. It gives you a very in-depth look into his journey with Moz that I believe can be valuable if you?re planning on founding a startup. In true Rand fashion there is complete transparency in numbers, from...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    An extremely authentic, sometimes uncomfortably so, look at the experience of starting a tech startup. Rand shares many great tips, but perhaps the overarching lesson of the book is for founders to know thyself. Rand has strong opinions on many of the typical founder challenges: to boo...

    I finished this a while ago, just realized I hadn't reviewed it. I enjoyed Lost and Founder quite a bit. I do SEO and am very familiar with Moz and Rand already, and it was pretty interesting getting a view inside the company and the inner workings and processes from Rand's perspect...

    I have followed Rand Fishkin for years and I have always admired his candidness. His depression, his thoughts about SEO and the like... he has always brought an amazing level of transparency. This book is one of the best I have ever read about real, raw entrepreneurship. Forget about t...

    Rand Fishkin is the founder of Moz formerly known as SEOmoz. Since then the company has grown to become one of the world leading SEO tools. As you may guess, the book ?Lost and Founder? goes through the entrepreneurial path of the author, however, as its subtitle suggests, it is as...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

  • Zhou Mi
    Jul 22, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

  • Laura Simis
    Nov 05, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

  • Maciej Nowicki
    Dec 28, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...

    Really great insight about entrepreneurship, particularly about fundings, with a great transparency about the available funding paths. ...

    Reading this book is like spending a day with Rand and having him tell you about his journey with Moz. It's a rare opportunity to dive into one founder's experience. What makes the book work is that Rand is super honest and talks openly about his successes, failures and the tough de...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    Refreshingly honest and inspiring. ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    I?ve been a user of Rand?s products (Moz) since 2007, and was delighted to read his book about his experiences running a company, arguably the most popular company, in the world of SEO. I currently work in a startup environment (company is 10 years old but is presently entirely boo...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    As someone that's been familiar with the story of Moz and Rand for the last few years, Lost and Founder wasn't a surprise. It's exactly what I expected it to be: transparent, to the point, straight-forward and incredibly useful. The purpose of Lost and Founder is similar to what a numb...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I?m a big fan of Rand and his work and as such thoroughly enjoyed this book. It gives you a very in-depth look into his journey with Moz that I believe can be valuable if you?re planning on founding a startup. In true Rand fashion there is complete transparency in numbers, from...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    An extremely authentic, sometimes uncomfortably so, look at the experience of starting a tech startup. Rand shares many great tips, but perhaps the overarching lesson of the book is for founders to know thyself. Rand has strong opinions on many of the typical founder challenges: to boo...

    I finished this a while ago, just realized I hadn't reviewed it. I enjoyed Lost and Founder quite a bit. I do SEO and am very familiar with Moz and Rand already, and it was pretty interesting getting a view inside the company and the inner workings and processes from Rand's perspect...

    I have followed Rand Fishkin for years and I have always admired his candidness. His depression, his thoughts about SEO and the like... he has always brought an amazing level of transparency. This book is one of the best I have ever read about real, raw entrepreneurship. Forget about t...

    Rand Fishkin is the founder of Moz formerly known as SEOmoz. Since then the company has grown to become one of the world leading SEO tools. As you may guess, the book ?Lost and Founder? goes through the entrepreneurial path of the author, however, as its subtitle suggests, it is as...

  • David
    Oct 29, 2018

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts to "Anything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that are...

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    The stories in this book are worth 5 or 6 stars. Very well told and candid, and they touch topics that are not often visited in tech/business/startup literature. A true peek behind the scenes and good business lessons told and learned. But at times Rand shares general if not basic ...

    The bad: Although fair and raw and truthful, Fishkin?s book is at points riddled with hate and distrust of certain figures in the startup scene ?just because?. We get the feeling there?s a deeper story there, but we just read insults and the towards these figures without justif...

    I have absolutely no desire to found a company, nor to someday be the CEO of an established one - but this was still a really compelling look at some of the decisions leaders face during a growth face. It felt like reading about my own workplace at times (helping me better apprecia...

    I?ve followed Rand Fishkin?s content and have used Moz in the companies I co-founded. His transparency and knowledge sharing is visible in all of that content, Moz?s software and now this book. This is a candid memoir of all things a founder goes through at a personal and profess...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    A very honest story and enlightening. A bit of a bleak view on his situation. But a good contrast to the great amazing view that is always presented by other successful startups. ...