Lost and Founder: A Painfully Honest Field Guide to the Startup World

Lost and Founder: A Painfully Honest Field Guide to the Startup World

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubte Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many...

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Title:Lost and Founder: A Painfully Honest Field Guide to the Startup World
Author:Rand Fishkin
Rating:
Genres:Business
ISBN:B078HX9ZL3
Edition Language:English
Format Type:Kindle Edition
Number of Pages:300 pages pages

Lost and Founder: A Painfully Honest Field Guide to the Startup World Reviews

  • Danielle
    Jul 30, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Rand has written a fantastic book for anyone who has built, is building or ever wants to build a business of any kind. The lessons in here vary from detailed and specific to broad and meaningful. If you're a founder then best you find yourself a copy. ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Thank you Rand for such a transparent, honest observation about starting and running Moz. After reading a few business books this year, this has been one of the most engaging and note worthy. There are so many tips and advice that anyone starting a business should take into account. ...

  • Misty
    May 28, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

  • Alyssa
    Jun 14, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

  • Nicholas Haralambous
    Jul 01, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Rand has written a fantastic book for anyone who has built, is building or ever wants to build a business of any kind. The lessons in here vary from detailed and specific to broad and meaningful. If you're a founder then best you find yourself a copy. ...

  • Tihana
    May 22, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

  • Keith
    May 15, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Rand has written a fantastic book for anyone who has built, is building or ever wants to build a business of any kind. The lessons in here vary from detailed and specific to broad and meaningful. If you're a founder then best you find yourself a copy. ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Thank you Rand for such a transparent, honest observation about starting and running Moz. After reading a few business books this year, this has been one of the most engaging and note worthy. There are so many tips and advice that anyone starting a business should take into account. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    A genuine behind-the-scenes look on Rand journey in business and a good reminder that there's too much noise in the media around successful startups (and VCs) while most of them fail and nobody has any interest in promoting their valuable lessons acquired the hard way. ...

    Fantastic book! Very real problems and questions to ponder BEFORE getting into a startup business or environment. The author, Rand, is so honest about everything. Authentic to the core. Easy read as well. 290 pages but lots of diagrams, indented bullet points and good flow. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

  • Ahmad Abugosh
    May 14, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

  • Eetu
    Jul 07, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

  • Peter
    Apr 14, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

  • Shantanu Sharma
    Jun 22, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Rand has written a fantastic book for anyone who has built, is building or ever wants to build a business of any kind. The lessons in here vary from detailed and specific to broad and meaningful. If you're a founder then best you find yourself a copy. ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Thank you Rand for such a transparent, honest observation about starting and running Moz. After reading a few business books this year, this has been one of the most engaging and note worthy. There are so many tips and advice that anyone starting a business should take into account. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    A genuine behind-the-scenes look on Rand journey in business and a good reminder that there's too much noise in the media around successful startups (and VCs) while most of them fail and nobody has any interest in promoting their valuable lessons acquired the hard way. ...

    Fantastic book! Very real problems and questions to ponder BEFORE getting into a startup business or environment. The author, Rand, is so honest about everything. Authentic to the core. Easy read as well. 290 pages but lots of diagrams, indented bullet points and good flow. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

    Recommended read for all entrepreneurs. Appreciative of Rand's brutal honesty on what he thinks is in the best interest for tech startup founders. ...

  • Ben Lobaugh
    May 31, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

  • Marshall
    Jun 07, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

  • Jeno Lapua
    May 27, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

  • Nick
    May 20, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

  • Lars Holdgaard
    Jun 06, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Rand has written a fantastic book for anyone who has built, is building or ever wants to build a business of any kind. The lessons in here vary from detailed and specific to broad and meaningful. If you're a founder then best you find yourself a copy. ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Thank you Rand for such a transparent, honest observation about starting and running Moz. After reading a few business books this year, this has been one of the most engaging and note worthy. There are so many tips and advice that anyone starting a business should take into account. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

  • Vivek
    Jun 12, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Rand has written a fantastic book for anyone who has built, is building or ever wants to build a business of any kind. The lessons in here vary from detailed and specific to broad and meaningful. If you're a founder then best you find yourself a copy. ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Thank you Rand for such a transparent, honest observation about starting and running Moz. After reading a few business books this year, this has been one of the most engaging and note worthy. There are so many tips and advice that anyone starting a business should take into account. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    A genuine behind-the-scenes look on Rand journey in business and a good reminder that there's too much noise in the media around successful startups (and VCs) while most of them fail and nobody has any interest in promoting their valuable lessons acquired the hard way. ...

    Fantastic book! Very real problems and questions to ponder BEFORE getting into a startup business or environment. The author, Rand, is so honest about everything. Authentic to the core. Easy read as well. 290 pages but lots of diagrams, indented bullet points and good flow. ...

    It really feels like rand fishkin is speaking to your directly. Lots of insights in this book. ...

    Recommended read for all entrepreneurs. Appreciative of Rand's brutal honesty on what he thinks is in the best interest for tech startup founders. ...

    One of the most honest books I read in a long time. Highly recommended!! ...

  • Stefan Bruun
    Jun 26, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

  • John-daniel Trask
    Jul 26, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

  • Adam Morrissey
    Aug 14, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Rand has written a fantastic book for anyone who has built, is building or ever wants to build a business of any kind. The lessons in here vary from detailed and specific to broad and meaningful. If you're a founder then best you find yourself a copy. ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Thank you Rand for such a transparent, honest observation about starting and running Moz. After reading a few business books this year, this has been one of the most engaging and note worthy. There are so many tips and advice that anyone starting a business should take into account. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    A genuine behind-the-scenes look on Rand journey in business and a good reminder that there's too much noise in the media around successful startups (and VCs) while most of them fail and nobody has any interest in promoting their valuable lessons acquired the hard way. ...

    Fantastic book! Very real problems and questions to ponder BEFORE getting into a startup business or environment. The author, Rand, is so honest about everything. Authentic to the core. Easy read as well. 290 pages but lots of diagrams, indented bullet points and good flow. ...

  • Alejandro Sanoja
    Jun 30, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

  • Diego Gomes
    Jul 01, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

  • George Olaru
    Aug 13, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Rand has written a fantastic book for anyone who has built, is building or ever wants to build a business of any kind. The lessons in here vary from detailed and specific to broad and meaningful. If you're a founder then best you find yourself a copy. ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

    Thank you Rand for such a transparent, honest observation about starting and running Moz. After reading a few business books this year, this has been one of the most engaging and note worthy. There are so many tips and advice that anyone starting a business should take into account. ...

    Some very good points - especially for those with limited experience in the startup funding/VC game :) I like the author's honesty, but it also came out (a bit too) bitter sometimes, which moved it from 5 to 4 stars for me. ...

    A genuine behind-the-scenes look on Rand journey in business and a good reminder that there's too much noise in the media around successful startups (and VCs) while most of them fail and nobody has any interest in promoting their valuable lessons acquired the hard way. ...

  • Yuliana Oselska
    May 12, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

  • Claire
    Jul 22, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

  • David
    Aug 01, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

  • Ryan Anderson
    May 24, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

  • Jacob
    Jun 17, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

  • Vinay Singh
    May 18, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

    Because I have been involved in scene of SEO, Rand and Moz has been very familiar to me a long time already. I honestly like Rand and from my perspective he is one of the most influential thought leader in field of inbound/content marketing and SEO. I gave this book 4, but it was m...

    Rand does a great job of explaining how the modern Silicon Valley approach to building businesses should be approached only if you really know when you?re getting into ? something most young entrepreneurs do not critically think about and only realise too late. There?s also pl...

    Part startup tutorial, part deepest confessions, this book is excellent. Rand Fishkin, the former CEO of Moz, exposes the truth behind Silicon Valley startup myths. He?s brutally honest about his and his company?s successes and failures, and that?s refreshing. From discussion of ...

    As a Moz-client and follower since 2008, I've been following a lot of the ups and downs from external. The internal Memoires of its founder made the picture more holistically. Rand, known for his transparency, shares a lot of vital insights that help me in my career. I founded an o...

    Stimulating and valuable review of the development of an excellent seo company and the trials and tribulations of managing a team, raising money, satisfying investors and balancing personal life. Fishkin has good humor and true humility, and he is amazingly and unexpectedly frank on so...

    Very much enjoyed this book as Rand walked through his experience building Moz, raising funding, building new products, having to lay off employees, and everything else that goes in to starting a company. The storytelling is personal, but the advice he manages to weave in is useful for...

    Great read, especially if you're a Search nerd. Rand is a stand-up guy, and you can't help but feel heart ache for the ups and downs - and it was great to hear his thoughts on VC funding, MVPs, and all of the "conventional wisdom" of the valley and why it might always be the best choic...

    Fun read! I enjoyed Rand's writing style and open honesty about himself and how startups really work. He provides a wealth of information that founders typically learn the hard way, such as how raising money with investors really works. Recommended read if you are or are considering be...

    It is quite an experience I must say. I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book. VC, stuff, product management and basic SAAS operations. Highly recommended even though I would cut the vanilla lyrics here ...

    Rand has written a fantastic book for anyone who has built, is building or ever wants to build a business of any kind. The lessons in here vary from detailed and specific to broad and meaningful. If you're a founder then best you find yourself a copy. ...

    Excellent read for anyone building a startup or is passionate about building teams. Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand. ...

  • Steve Weber
    Jun 13, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...

    As an SEO, I?ve always looked up to Rand. I found this book to be both entertaining and insanely helpful. It was interesting to learn all of Rand?s tips and cheat codes related to SEO and entrepreneurship. There is a lot of brutally honest introspective content in here. It seemed t...

  • Zhou Mi
    Jul 22, 2018

    Deeply impressed by transparency and honesty of Rand Fishkin, the Founder of Moz. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. He turn...

    As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business. When I first started reading this book, I thought it was amazing. The first f...

    Similar concepts as "Everything you want" by Derek Sivers. An honest description of the journey from early idea to startup. Unfortunately, I think many of the lessons in this book can't be taught via books. The book highlights the softer parts of running a tech startup - parts that a...

    Some interesting stories, just not ?my kind of book? I really admire Rand and Moz, and follow both for several years now. I love his transparency, but I tend to think he just sees stuff in a somewhat pessimistic way, most of the time. I also think the moment in which he wrote th...

    You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest. There is a lot to be learned from this amount of transparency. Personally I applaud the focus on values and diversity. ...

    I?m not sure why I read this book. I know Rand and Geraldine but just barely. I know nearly nothing about Moz. I don?t work in tech. And although I work in marketing I have just surface knowledge of SEO. But I decided to preorder this book for a couple of reasons: my father-in-law ...

    This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family. In addition, this book provides some ?cheat codes? for anyone who is eager to start her own journey in startup. Seve...

    If you are currently building a business, or doing any kind of Entrepreneurship effort, you MUST read this book! Rand Fishkin shares his REAL journey. Talks about the depression, the bad decisions, alcohol, drugs, layoffs, and many other aspect of life as an entrepreneur that not ma...

    Fishkin had some interesting perspectives that were worthwhile reading. More specifically, his view on the world of investments and VC:s was new to me. Although most of the chapters did not contain groundbreaking perspectives, they were still interesting because they were written from ...

    I'm a big fan of Whiteboard Fridays and was truly looking forward to reading this book. It delivered. Rand Fishkin tells a noise-canceling story of a SaaS startup that had a truly exceptional trajectory. With both feet on the ground and painfully honest, Rand explains what VC funding d...

    Thanks rand. Its the first time i read some book that the founder can openly shared the failure and depression stories. There's so many books and online blogs focusing on the miracles and success startup legends. Yet there's only a few who willing to share the other side. I appreci...