Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories cir NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your ...

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Title:Made to Stick: Why Some Ideas Survive and Others Die
Author:Chip Heath
Rating:
Genres:Business
ISBN:Made to Stick: Why Some Ideas Survive and Others Die
ISBN
Edition Language:English
Format Type:Hardcover
Number of Pages:291 pages pages

Made to Stick: Why Some Ideas Survive and Others Die Reviews

  • Sundeep
    Oct 14, 2007

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

  • Mike
    Sep 07, 2011

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    This was pretty good. Made to Stick was concrete, useful, understandable and to the point. The authors did a good job of structuring their material by setting up their formula for "sticky ideas" and then dedicating a chapter to each ingredient. They finished by having a chapter ded...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    This is gonna sound weird, but for all their talk about making ideas interesting and unforgettable, this book was so uninteresting and forgettable. I mean, some of the stories were interesting and I did learn a few tidbits, but I don't think the book passes their own metric of stickine...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    Other than sounding like the monologue of a priest enamoured with his own religion at times, the points were well-presented and the takeaways do stick. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    Recommended for teachers, managers, presenters, really anyone who needs to communicate information to other people, one of my few complaints about this book is that there are so many helpful and well-presented communication tactics that much of the content runs the risk of being oversh...

    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Bus...

    As a marketer and a game developer I have always wondered about how to make people care about my idea. How can I make someone to buy my product and listen to my proposals. This book has helped me a lot in shaping my thoughts, towards making ideas stick. End result is that I have hundre...

    I'm a big fan of their book Switch, but haven't read this one until now. As I read it--a book ostensibly about how ideas get passed on--what resonated the most to me was how much it's a book about being a writer. The code they cracked, the secret sauce if you will, is very applicable t...

    I think if I've read this book 12 or 14 years ago I would be intrigued and impressed, but I feel that it's repetitive and the techniques are already familiar with me, of course thats not the Authors fault *although they should have added some serious stuff here and there instead of Cop...

    The book is about stickiness of ideas and points out to 6 principless that can help an idea to be sticky. I think that the writer uses to many pages to explain those 6 principless. I think that the whole book can be summarized in 2 pages .... but then it wouldnt be a book :) ...

    As I return to communications, I thought I'd brush up with this modern marketing classic. ...

    One of the most useful, practical 'management'/communication books I have read in a long time! Lots of entertaining anecdotes and clear examples. ...

    An informative and entertaining guide to making ideas ?sticky? (interesting and memorable). It presents six principles and explains them with plenty of specific examples and comparisons of ?sticky? and ?non-sticky? ideas. Its lessons are applicable whether your ideas will b...

    This was the first audiobook I have ever listened to in its entirity, and I listened to it in my car while commuting to/from work for the last two weeks. First, I had to admit, I had a very hard time getting used to *listening* to a book. I also found my self rewinding and listening to...

  • Trevor
    Jan 22, 2009

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

  • Kristen
    Jun 05, 2015

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    This was pretty good. Made to Stick was concrete, useful, understandable and to the point. The authors did a good job of structuring their material by setting up their formula for "sticky ideas" and then dedicating a chapter to each ingredient. They finished by having a chapter ded...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    This is gonna sound weird, but for all their talk about making ideas interesting and unforgettable, this book was so uninteresting and forgettable. I mean, some of the stories were interesting and I did learn a few tidbits, but I don't think the book passes their own metric of stickine...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    Other than sounding like the monologue of a priest enamoured with his own religion at times, the points were well-presented and the takeaways do stick. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    Recommended for teachers, managers, presenters, really anyone who needs to communicate information to other people, one of my few complaints about this book is that there are so many helpful and well-presented communication tactics that much of the content runs the risk of being oversh...

    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Bus...

    As a marketer and a game developer I have always wondered about how to make people care about my idea. How can I make someone to buy my product and listen to my proposals. This book has helped me a lot in shaping my thoughts, towards making ideas stick. End result is that I have hundre...

    I'm a big fan of their book Switch, but haven't read this one until now. As I read it--a book ostensibly about how ideas get passed on--what resonated the most to me was how much it's a book about being a writer. The code they cracked, the secret sauce if you will, is very applicable t...

    I think if I've read this book 12 or 14 years ago I would be intrigued and impressed, but I feel that it's repetitive and the techniques are already familiar with me, of course thats not the Authors fault *although they should have added some serious stuff here and there instead of Cop...

    The book is about stickiness of ideas and points out to 6 principless that can help an idea to be sticky. I think that the writer uses to many pages to explain those 6 principless. I think that the whole book can be summarized in 2 pages .... but then it wouldnt be a book :) ...

    As I return to communications, I thought I'd brush up with this modern marketing classic. ...

  • Steve
    Aug 14, 2007

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    This was pretty good. Made to Stick was concrete, useful, understandable and to the point. The authors did a good job of structuring their material by setting up their formula for "sticky ideas" and then dedicating a chapter to each ingredient. They finished by having a chapter ded...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    This is gonna sound weird, but for all their talk about making ideas interesting and unforgettable, this book was so uninteresting and forgettable. I mean, some of the stories were interesting and I did learn a few tidbits, but I don't think the book passes their own metric of stickine...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    Other than sounding like the monologue of a priest enamoured with his own religion at times, the points were well-presented and the takeaways do stick. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    Recommended for teachers, managers, presenters, really anyone who needs to communicate information to other people, one of my few complaints about this book is that there are so many helpful and well-presented communication tactics that much of the content runs the risk of being oversh...

    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Bus...

  • Jane
    Mar 20, 2012

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

  • James
    Apr 18, 2009

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

  • Douglas Knupp
    Mar 30, 2008

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    This was pretty good. Made to Stick was concrete, useful, understandable and to the point. The authors did a good job of structuring their material by setting up their formula for "sticky ideas" and then dedicating a chapter to each ingredient. They finished by having a chapter ded...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    This is gonna sound weird, but for all their talk about making ideas interesting and unforgettable, this book was so uninteresting and forgettable. I mean, some of the stories were interesting and I did learn a few tidbits, but I don't think the book passes their own metric of stickine...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    Other than sounding like the monologue of a priest enamoured with his own religion at times, the points were well-presented and the takeaways do stick. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

  • Mehrsa
    Jan 19, 2018

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    This was pretty good. Made to Stick was concrete, useful, understandable and to the point. The authors did a good job of structuring their material by setting up their formula for "sticky ideas" and then dedicating a chapter to each ingredient. They finished by having a chapter ded...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    This is gonna sound weird, but for all their talk about making ideas interesting and unforgettable, this book was so uninteresting and forgettable. I mean, some of the stories were interesting and I did learn a few tidbits, but I don't think the book passes their own metric of stickine...

  • Kevan
    Mar 20, 2014

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

  • Dave
    Apr 13, 2011

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    This was pretty good. Made to Stick was concrete, useful, understandable and to the point. The authors did a good job of structuring their material by setting up their formula for "sticky ideas" and then dedicating a chapter to each ingredient. They finished by having a chapter ded...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

  • Chad Warner
    Apr 27, 2014

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    This was pretty good. Made to Stick was concrete, useful, understandable and to the point. The authors did a good job of structuring their material by setting up their formula for "sticky ideas" and then dedicating a chapter to each ingredient. They finished by having a chapter ded...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    This is gonna sound weird, but for all their talk about making ideas interesting and unforgettable, this book was so uninteresting and forgettable. I mean, some of the stories were interesting and I did learn a few tidbits, but I don't think the book passes their own metric of stickine...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    Other than sounding like the monologue of a priest enamoured with his own religion at times, the points were well-presented and the takeaways do stick. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    Recommended for teachers, managers, presenters, really anyone who needs to communicate information to other people, one of my few complaints about this book is that there are so many helpful and well-presented communication tactics that much of the content runs the risk of being oversh...

    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Bus...

    As a marketer and a game developer I have always wondered about how to make people care about my idea. How can I make someone to buy my product and listen to my proposals. This book has helped me a lot in shaping my thoughts, towards making ideas stick. End result is that I have hundre...

    I'm a big fan of their book Switch, but haven't read this one until now. As I read it--a book ostensibly about how ideas get passed on--what resonated the most to me was how much it's a book about being a writer. The code they cracked, the secret sauce if you will, is very applicable t...

    I think if I've read this book 12 or 14 years ago I would be intrigued and impressed, but I feel that it's repetitive and the techniques are already familiar with me, of course thats not the Authors fault *although they should have added some serious stuff here and there instead of Cop...

    The book is about stickiness of ideas and points out to 6 principless that can help an idea to be sticky. I think that the writer uses to many pages to explain those 6 principless. I think that the whole book can be summarized in 2 pages .... but then it wouldnt be a book :) ...

    As I return to communications, I thought I'd brush up with this modern marketing classic. ...

    One of the most useful, practical 'management'/communication books I have read in a long time! Lots of entertaining anecdotes and clear examples. ...

    An informative and entertaining guide to making ideas ?sticky? (interesting and memorable). It presents six principles and explains them with plenty of specific examples and comparisons of ?sticky? and ?non-sticky? ideas. Its lessons are applicable whether your ideas will b...

  • Anya Weber
    Aug 22, 2009

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

  • Mark Dickson
    Dec 27, 2010

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

  • Gavin
    May 31, 2017

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    This was pretty good. Made to Stick was concrete, useful, understandable and to the point. The authors did a good job of structuring their material by setting up their formula for "sticky ideas" and then dedicating a chapter to each ingredient. They finished by having a chapter ded...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    This is gonna sound weird, but for all their talk about making ideas interesting and unforgettable, this book was so uninteresting and forgettable. I mean, some of the stories were interesting and I did learn a few tidbits, but I don't think the book passes their own metric of stickine...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    Other than sounding like the monologue of a priest enamoured with his own religion at times, the points were well-presented and the takeaways do stick. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    Recommended for teachers, managers, presenters, really anyone who needs to communicate information to other people, one of my few complaints about this book is that there are so many helpful and well-presented communication tactics that much of the content runs the risk of being oversh...

  • Mr Shahabi
    Feb 27, 2019

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    This was pretty good. Made to Stick was concrete, useful, understandable and to the point. The authors did a good job of structuring their material by setting up their formula for "sticky ideas" and then dedicating a chapter to each ingredient. They finished by having a chapter ded...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    This is gonna sound weird, but for all their talk about making ideas interesting and unforgettable, this book was so uninteresting and forgettable. I mean, some of the stories were interesting and I did learn a few tidbits, but I don't think the book passes their own metric of stickine...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    Other than sounding like the monologue of a priest enamoured with his own religion at times, the points were well-presented and the takeaways do stick. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    Recommended for teachers, managers, presenters, really anyone who needs to communicate information to other people, one of my few complaints about this book is that there are so many helpful and well-presented communication tactics that much of the content runs the risk of being oversh...

    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Bus...

    As a marketer and a game developer I have always wondered about how to make people care about my idea. How can I make someone to buy my product and listen to my proposals. This book has helped me a lot in shaping my thoughts, towards making ideas stick. End result is that I have hundre...

    I'm a big fan of their book Switch, but haven't read this one until now. As I read it--a book ostensibly about how ideas get passed on--what resonated the most to me was how much it's a book about being a writer. The code they cracked, the secret sauce if you will, is very applicable t...

    I think if I've read this book 12 or 14 years ago I would be intrigued and impressed, but I feel that it's repetitive and the techniques are already familiar with me, of course thats not the Authors fault *although they should have added some serious stuff here and there instead of Cop...

  • Jeff Wheeler
    Jan 31, 2018

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    This was pretty good. Made to Stick was concrete, useful, understandable and to the point. The authors did a good job of structuring their material by setting up their formula for "sticky ideas" and then dedicating a chapter to each ingredient. They finished by having a chapter ded...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    This is gonna sound weird, but for all their talk about making ideas interesting and unforgettable, this book was so uninteresting and forgettable. I mean, some of the stories were interesting and I did learn a few tidbits, but I don't think the book passes their own metric of stickine...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    Other than sounding like the monologue of a priest enamoured with his own religion at times, the points were well-presented and the takeaways do stick. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    Recommended for teachers, managers, presenters, really anyone who needs to communicate information to other people, one of my few complaints about this book is that there are so many helpful and well-presented communication tactics that much of the content runs the risk of being oversh...

    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Bus...

    As a marketer and a game developer I have always wondered about how to make people care about my idea. How can I make someone to buy my product and listen to my proposals. This book has helped me a lot in shaping my thoughts, towards making ideas stick. End result is that I have hundre...

    I'm a big fan of their book Switch, but haven't read this one until now. As I read it--a book ostensibly about how ideas get passed on--what resonated the most to me was how much it's a book about being a writer. The code they cracked, the secret sauce if you will, is very applicable t...

  • Koen Van den Eeckhout
    Jan 21, 2018

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    This was pretty good. Made to Stick was concrete, useful, understandable and to the point. The authors did a good job of structuring their material by setting up their formula for "sticky ideas" and then dedicating a chapter to each ingredient. They finished by having a chapter ded...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    This is gonna sound weird, but for all their talk about making ideas interesting and unforgettable, this book was so uninteresting and forgettable. I mean, some of the stories were interesting and I did learn a few tidbits, but I don't think the book passes their own metric of stickine...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    Other than sounding like the monologue of a priest enamoured with his own religion at times, the points were well-presented and the takeaways do stick. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    Recommended for teachers, managers, presenters, really anyone who needs to communicate information to other people, one of my few complaints about this book is that there are so many helpful and well-presented communication tactics that much of the content runs the risk of being oversh...

    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Bus...

    As a marketer and a game developer I have always wondered about how to make people care about my idea. How can I make someone to buy my product and listen to my proposals. This book has helped me a lot in shaping my thoughts, towards making ideas stick. End result is that I have hundre...

    I'm a big fan of their book Switch, but haven't read this one until now. As I read it--a book ostensibly about how ideas get passed on--what resonated the most to me was how much it's a book about being a writer. The code they cracked, the secret sauce if you will, is very applicable t...

    I think if I've read this book 12 or 14 years ago I would be intrigued and impressed, but I feel that it's repetitive and the techniques are already familiar with me, of course thats not the Authors fault *although they should have added some serious stuff here and there instead of Cop...

    The book is about stickiness of ideas and points out to 6 principless that can help an idea to be sticky. I think that the writer uses to many pages to explain those 6 principless. I think that the whole book can be summarized in 2 pages .... but then it wouldnt be a book :) ...

    As I return to communications, I thought I'd brush up with this modern marketing classic. ...

    One of the most useful, practical 'management'/communication books I have read in a long time! Lots of entertaining anecdotes and clear examples. ...

  • Snuggles  with Rainbows
    Feb 16, 2017

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

  • Loy Machedo
    Jan 21, 2012

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

  • Rick Lee Lee James
    Jul 09, 2015

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

  • shanghao
    Mar 08, 2018

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    This was pretty good. Made to Stick was concrete, useful, understandable and to the point. The authors did a good job of structuring their material by setting up their formula for "sticky ideas" and then dedicating a chapter to each ingredient. They finished by having a chapter ded...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    This is gonna sound weird, but for all their talk about making ideas interesting and unforgettable, this book was so uninteresting and forgettable. I mean, some of the stories were interesting and I did learn a few tidbits, but I don't think the book passes their own metric of stickine...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    Other than sounding like the monologue of a priest enamoured with his own religion at times, the points were well-presented and the takeaways do stick. ...

  • مشاري الإبراهيم
    Jun 15, 2014

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

  • Lili Manolache
    Apr 07, 2013

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

  • Andreas Ernst
    Apr 11, 2013

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    This was pretty good. Made to Stick was concrete, useful, understandable and to the point. The authors did a good job of structuring their material by setting up their formula for "sticky ideas" and then dedicating a chapter to each ingredient. They finished by having a chapter ded...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    This is gonna sound weird, but for all their talk about making ideas interesting and unforgettable, this book was so uninteresting and forgettable. I mean, some of the stories were interesting and I did learn a few tidbits, but I don't think the book passes their own metric of stickine...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

  • Zaki Imtiaz
    Feb 16, 2015

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    This was pretty good. Made to Stick was concrete, useful, understandable and to the point. The authors did a good job of structuring their material by setting up their formula for "sticky ideas" and then dedicating a chapter to each ingredient. They finished by having a chapter ded...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    This is gonna sound weird, but for all their talk about making ideas interesting and unforgettable, this book was so uninteresting and forgettable. I mean, some of the stories were interesting and I did learn a few tidbits, but I don't think the book passes their own metric of stickine...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    Other than sounding like the monologue of a priest enamoured with his own religion at times, the points were well-presented and the takeaways do stick. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    Recommended for teachers, managers, presenters, really anyone who needs to communicate information to other people, one of my few complaints about this book is that there are so many helpful and well-presented communication tactics that much of the content runs the risk of being oversh...

    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Bus...

    As a marketer and a game developer I have always wondered about how to make people care about my idea. How can I make someone to buy my product and listen to my proposals. This book has helped me a lot in shaping my thoughts, towards making ideas stick. End result is that I have hundre...

  • Romie
    Jan 24, 2018

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

  • Nikos Korexenidis
    Feb 24, 2019

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    This was pretty good. Made to Stick was concrete, useful, understandable and to the point. The authors did a good job of structuring their material by setting up their formula for "sticky ideas" and then dedicating a chapter to each ingredient. They finished by having a chapter ded...

    As a writer and speaker, I love stories. I love to tell them, to write them, and I love to read them. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. Made To Stick: Why Some Ideas Survive And Others...

    This is gonna sound weird, but for all their talk about making ideas interesting and unforgettable, this book was so uninteresting and forgettable. I mean, some of the stories were interesting and I did learn a few tidbits, but I don't think the book passes their own metric of stickine...

    The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. After a couple of chapters however I think the books looses a bit of spicyness. ...

    Other than sounding like the monologue of a priest enamoured with his own religion at times, the points were well-presented and the takeaways do stick. ...

    MADE TO STICK ? Chip and Dan Heath SUCCES Simple ? Unexpected ? Concrete ? Contextual ? Emotional ? Stories Step-by-directions, how to achieve stickiness ?Those are the six principles of successful ideas. To summarize, here?s our checklist for creating a success...

    Recommended for teachers, managers, presenters, really anyone who needs to communicate information to other people, one of my few complaints about this book is that there are so many helpful and well-presented communication tactics that much of the content runs the risk of being oversh...

    If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Written by brothers Chip and Dan Heath, one a professor of organizational behavior at Stanford, the other an education consultant and former researcher at Harvard Bus...

    As a marketer and a game developer I have always wondered about how to make people care about my idea. How can I make someone to buy my product and listen to my proposals. This book has helped me a lot in shaping my thoughts, towards making ideas stick. End result is that I have hundre...

    I'm a big fan of their book Switch, but haven't read this one until now. As I read it--a book ostensibly about how ideas get passed on--what resonated the most to me was how much it's a book about being a writer. The code they cracked, the secret sauce if you will, is very applicable t...

    I think if I've read this book 12 or 14 years ago I would be intrigued and impressed, but I feel that it's repetitive and the techniques are already familiar with me, of course thats not the Authors fault *although they should have added some serious stuff here and there instead of Cop...

    The book is about stickiness of ideas and points out to 6 principless that can help an idea to be sticky. I think that the writer uses to many pages to explain those 6 principless. I think that the whole book can be summarized in 2 pages .... but then it wouldnt be a book :) ...

  • Laura Noggle
    Feb 13, 2019

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

  • WhatIReallyRead
    Jun 23, 2019

    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...

    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...

    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...

    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...

    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...

    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...

    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...

    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...

    *Stickiness Level: Average* Not sure on the lasting impact of this book on me, it seemed like a lot of common sense and natural intuition. Maybe I?ve read too much Godin and Gary Vee, or maybe this 12 year old book is a little dated. Either way it?s hard to pinpoint why meme...

    Let's assume that since I get invited back to keynote at the same conferences, I'm a more-than-decent speaker. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Why mention this? Because my copy of Made to Stick is filled with ...

    Remember the subway advertisement? The guy who lost over 200 pounds eating only the vegetarian sub? What about proverbs like ?A bird in hand is worth two in a bush? or what comes to your mind when you hear the phrase ?Sour Grapes?? What about John F. Kennedy?s Man on th...

    My dad read this book a few years ago, and because it's in English he thought I'd like it ? so he gave it to me for my birthday. It's not a book I would have picked up on my own. I don't regret reading it, it was interesting, though a bit long. I think that's my main problem with ...

    Really great book, especially if you communicate for a living. The 6 principles that make an idea stick ( 1.) Simplicity, 2.) Unexpectedness, 3.) Concreteness, 4.) Credibility, 5.) Emotions, 6.) Stories ) make up the simple acronym, SUCCESS. This book elaborates on these principles whi...

    This was pretty good. Made to Stick was concrete, useful, understandable and to the point. The authors did a good job of structuring their material by setting up their formula for "sticky ideas" and then dedicating a chapter to each ingredient. They finished by having a chapter ded...